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tastes. Perhaps it is significant that she identifies music more specifically than any other 'pastime'. This gives us a clue as to the level of interest and engagement she feels with this particular medium of communication. She also identifies a related interest, dancing and this augments and reinforces her obvious preference for musical forms of entertainment.

Firstly, in semiotic terms, the observer of this profile is struck by the contrast between the two profiles in terms of colour. The most obvious manifestation of this is the large image of a 'cute' animal. If we rationalise this in semiotic terms; it is clear that this person is self-representing themselves as associated with the image which such a picture conjures up. This image could be softness, sensitivity, emotional sensitivity and femininity. Perhaps one can argue that this picture gives us a clue, not only about the gender of the profile member, but also the degree to which the profile member subscribes to the idea of femininity. Therefore, one is perhaps struck first by the semiotic signification of femininity in this profile.

It is also interesting to note that this profile member has done the same thing that George has done in terms of linguistic representation. There has been a use of informal language, informal lexicographical sequences and informal structure. It is interesting that we have perhaps identified here an iterative pattern of lexicographical structures. This is highly significant, since it is present in all of the random samples which have been gathered during this research. Perhaps therefore Carter (2004) is correct to surmise: 'The patterns may not draw attention to themselves in the same way as pattern re-forming choices; and it is also more likely that rules for linguistic structures will be conformed to rather than departed from..(Carter, R. (2004) 102)'.

What can be imputed therefore is that reciprocity and 'likeness' is important not only to the person who have designed the website, but also to the users since they see it as a convention which they both identify with and adhere to. What is also interesting is the conformity with which it is adhered to; this signals the importance and the effectiveness of such a convention.

This member describes herself as 'straight' but omitted to identify what her purposes are in relation to the use of the site. This is not a significant omission in terms of the arguments which have been presented in this thesis, as one can still argue that her purpose in joining the site was one of socialisation. Perhaps she is open to the possibility of new romantic linkages. Her photograph which represents her as an attractive youthful person, wearing clothes which show her figure could arguably support this hypothesis. Therefore it is clear that the Hi5 site may be regarded as a space where people can express themselves more easily; make new friends and sustain old relationships. In terms of narcissism, there is no evidence of this in this profile. This is significant as it tends to support the writer's hypothesis that narcissism is not a process which could encapsulate, in definitional terms, the significance of the Hi5 website.

CHAPTER FIVE

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