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to lend more out, and motivate business organizations to earn a higher profit. Under such circumstance, Virgin Mobile should develop their new projects, by the trend E-commerce improved subsequently and 4G technology , there is no doubt that developing M- commerce services will provide Virgin Mobile a great opportunity to earn a profit. 1.1.2Economic
From 2007 to 2009, the economic crisis has influenced deeply on the development of the world and retarded the world economic increase. The International Monetary Fund (IMF) recent economic data suggests that he rate of decline in economic activity is moderating, prompting
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the fund to raise its view of global economic growth for the 2009-2010
timeframe. The IMF is now forecasting global activity to contract by
1.4% in 2009, followed by global GDP growth of 2.5% in 2010.
Economic growth during 2009-2010 is now projected to be about 50
basis points.
Under the influence of the global economic crisis, the pace of the
overall market of telecommunication industry slows down. But by
emerging markets, the growth momentum of telecommunication
industry will be maintained compared to the previous years. The
small increase in the global telecommunications industry is still a big
trend in the next few years.
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Therefore there are also many opportunity for Virgin Mobile to develop the new service. While one of the M-commerce’ feature is the low cost. So in this condition that the cost of each telecommunication industry chain must be compressed; the pursuit of M-commerce is one of the best approaches to expand the new market. 1.1.3 Social and Cultural & Demographic
In the era of wireless, the society and the culture have changed a lot compared with them 5 years ago. While the e-commerce continues to impact the global business environment profoundly, technologies and applications are beginning to focus more on mobile computing and the wireless web.
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According to the data, we can find that the number of mobile phone
users has increased rapidly in these 8 years, and it is still likely to
reach a higher point during the years of 2010.
It is no doubt that the market of mobile applications and service is
going to be extremely hot!
It is to say that more and more useful inventions in the field of mobile
industry will come into our lives. No one can deny that mobile
applications and service have a great influence in our daily lives, and it
can be greater in the future, even greater than the wired internet’s.
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When it comes to m-commerce, m-commerce has become a very popular. Chinese mobile experts predict that the amount of m-commerce trade will be 10 times as it is now in 2009. Obviously speaking, the culture of m-commerce is going to be more closely to our daily lives.
Since Virgin is a international company with more than 200 branded sub companies worldwide, employing approximately 50,000 people, in 29 countries, which cover airways, trains, banking, soft drinks, media, mobile and nearly all areas in people’s daily life. Global branded revenues in 2008 exceeded £11 billion. Virgin has its global strategy for each kind of culture in the whole world.
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Then Virgin has a great advantage to meet social need, because it has
various sub companies in nearly all the 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。