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Assignment Brief
You are asked to enquire into the intellectual property rights relating to your practice work and your learning contract.

Your report may concentrate on any aspects of intellectual property appropriate to your practice including Copyright, Design Right, Design Registration, Registered Trade and Service Marks and Patents. You will find that some aspects are more relevant to you than others so concentrate on these but remember that rights in any work are a collection of related intellectual property.

There are certainly also issues relating to the level of protection you are likely to receive in different parts of the world. Intellectual property law in the UK for example is very clear and well enforced by the courts whereas in Malaysia it is easy to buy imitation clothing and watches and copied software.

What if you are working in Malaysia and selling your design work around the world, what are your rights? How are British designers rights affected if they are working for a Chinese company?

You may wish to explore the way you can best protect your own original work around the world and your report may focus entirely on the issues that are important to you in your professional practice.

Submission Requirements
You are required to prepare a document of approximately 1800 words.
Your report should explain the differences between the various forms of IPR, their creation, robustness, applicability and their strengths and weaknesses.
You should propose appropriate action to take, to capture, retain and manage a mix of IPR for a particular project or design. Your document should also explore how to trace and negotiate rights for IPR held by others and comment on the IPR context of your work worldwide.
可以按照下面这个格式写：（以下字数为老师给我们的参考字数，所以这些数字可以调整的）
1. What is intellectual property? (20%的字数)
2. Why is it important to you? (5%的字数)
3. Discussion about case study,(这些case study 得跟服装设计有关，可以从own practice, case law, news获得) (60%字数)
4. Conclusions (15%)
5. Reference
（由于我是学服装设计的学生，所以文章将围绕有关服装设计方面和知识产权内容，比如知识产权里面的copyright， patent 等等都可以与服装结合并写到文章中）
Aims
To introduce the student to the legal underpinning for Intellectual Property Rights (IPR).
To introduce the various forms of IPR their creation, robustness, applicability, 'strengths' and 'weaknesses'.
To demonstrate how IPRs may be used singly or in combination in order to protect a design, item or image.
To demonstrate how IPRs held by others may be used to inform a design project and how approval to use may be obtained.
Learning Outcomes
Understand and explain to management and design teams the differences between the various forms of IPR, their creation, robustness, applicability and their strengths and weaknesses.
Advise the appropriate action to take, to capture, retain and manage an optimal mix of IPR for a particular product, image or design.
Advise a design team on how to trace and negotiate rights for IPR held by others.
Advise a design team, on the IPR context world-wide for their work.
Assessment Scheme
Accuracy of description of intellectual property 30%
Discussion of issues arising from the application of intellectual property rights in your own are本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。