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论文作者:留学生论文论文属性:作业指导 assignment guidelines登出时间:2011-05-27编辑:anterran点击率:8788
论文字数:1765论文编号:org201105271018487543语种:英语 English地区:澳大利亚价格:免费论文
关键词:Coursework AssessmentAssignment GuidelinesCase Study
The guidelines and the readings which follow should be used to help you Assignment代写prepare both for the group presentation and your individual written case analysis.
Guidelines for Answering the Case Question
To conduct an external environment analysis you must assess the trends and impacts emanating from the general macro-environment and the industry and competitor environments.
In analysing the external environment you should give particular attention to:
• The critical aspects of the general macro-environment (PESTLE) and how they may impact the airline industry and JetBlue
• The competitive forces influencing the industry (Porter’s Five Forces Analysis)
• Brief analysis of JetBlue’s main competitors
• The key drivers of environmental change facing JetBlue, presented as opportunities and threats.
External Environment analysis is covered in lecture 2, tutorial 2 and in Ireland et al., chapter 2. Read the lecture overview on webCT which provides guidance on how to carry out this analysis.
In conducting an internal resource and capability analysis of JetBlue, you should consider its resources and capabilities, then identify and evaluate its core competencies. This should take into account:
• The value gained from JetBlue’s resources and capabilities and which of these may be core competencies - sources of competitive advantage.
• To identify core competencies: firstly, construct and analyse JetBlue’s value chain,then secondly, assess critical linkages/processes in the Assignment代写value chain, some of which should be the basis for your choice of core competencies.
• Consider the following stages in this analysis:
- a resource audit
- value chain analysis to assess capabilities
- explanation of VC linkages as an intermediary stage to identify
core competencies (CCs)
- clear identification of core competencies and discuss briefly
how they meet Barney’s criteria
Internal analysis is covered in lecture 3 and tutorial 3. You should read Ireland et al chapter 3 and for an alternative perspective on conducting a resource and capability analysis, read Grant (2008), chapter 5. Your value chain analysis should support your choice of core competencies but to evaluate your choice, use Barney’s criteria covered in Ireland et al, pg.74-77. A digitised version of Grant, chapter 5 can be accessed on webCT.
The final part of your individual written answer requires a brief set of recommendations consistent with the preceding analysis arguing what JetBlue might do to build and sustain its competitive advantage and further develop their strategy. An overview of strategy choices is provided in lecture 4. The recommendations section of your report is likely to be c.500 words.
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