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INTRODUCTION TO THE MODULE

The conference industry is of huge global economic importance (Davidson and Cope, 2003). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. This complex sector of the tourism industry involves a wide range of stakeholders; including venues, accommodation providers, destination management companies, transport operators and delegates themselves. The aim of this module is to introduce you to the issues involved in the planning and management of conferences and business events and will be addressed through the use of international examples.

In this module, you will learn about the major stakeholders in the conference industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by conferences on their chosen destination. You will be taken on visits to conference venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice.

The conference sector is now well established in terms of business, management and surrounding debate. In recent years there has been an increase in the volume of statistical information and quality academic literature available. A list of learning resources is provided for you, but you will be expected to conduct your own research, especially through use of the electronic journals available via NUINlink. You will also be provided with further guided reading in classes throughout the module.

The module runs in Trimester 1 only and is worth 20 credits.

In addition to the lectures and tutorials, the main form of communication for this module will be through Moodle. Announcements regarding the module, module materials and other relevant information will all be posted here. You are required to print your own lecture notes and bring them with you to class. They will be available the day before the class on Moodle. It is therefore important that you check Moodle regularly.

Please contact me if you have any queries – I hope you enjoy the module!

Joan McLatchie
October 2012

MODULE PROGRAMME

In order to achieve the learning outcomes as described below, the following module programme shows the teaching components. Each 3 hour class will contain bothlecture and interactive components, raising issues then allowing time for discussion. Lecture slides will be provided on Moodle, prior to each class.

MODULE RESOURCES

The key text for this module is Rogers, T (2008) Conferences and Conventions A Global Industry (2nded) Oxford,Butterworth Heinemann (also available as an e-book). You will find an extensive list of further resources on Moodle.

LEARNING OUTCOMES

LO1: Analyse the different types of demand for conference facilities
LO2: Evaluate supply trends in a local, national and global context
LO3: Critically review the varying stakeholder roles in the planning and management of conference events.

LO4: Identify the principle economic, social and environmental impacts of conference events and venues within a destination
LO5: Determ