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tting coverage. This strategy has benefits it is often less expensive and media coverage is usually more credible than advertising but it also entails a risk in that we can't control what the media will say.

Trade promotion.Here, the firm offers retailers and wholesalers temporary discounts, which may or may not be passed on to the consumer, to stimulate sales. Diamond company promote for Car some commission provide to retailer and distributors. Special scheme also create the company value in the market.

Sales promotion. Consumers are given either price discounts, coupons, or rebates scheme and 10000km free service provide by the company.

DEVELOPING AN ADVERTISING PROGRAM

Identifying the target audience.Our product is Car so Market reports can be bought that investigated the media habits of consumers of Diamond Car and the segments that the firm has chosen to target.

Determining appropriate advertising objectives. As discussed, these objectives might include awareness, trial, re purchase, inducing consumers to switch from another brand, or developing a preference for the brand.

Designing the advertisements.Numerous media are available for the advertiser to choose from. Each medium tends to have advantages and disadvantages of Car.

OTHER SOURCER OF PROMOTION OF DIAMOND CAR THAT WE USE:-

1.TRADE SHOW

2.ONLINE PROMOTION :-

I. Through various search engine(google, yahoo)

ii Online banner.

iii company website.

3.SPONSOR THE VARIOUS TYPES OF SHOW ON TELEVISION.

SWOT Analysis

SWOT analysis will help me to identify our company strength, weaknesses, opportunity and threats internally and externally both. Through this, we can easily identified our DIAMOND competitors in the market and once we know the company weakness and what kind of opportunity we have for the present and future prospect then we can easily make cost effective IMC plan and strategic IMC plan for the company. In SWOT analysis of the company, we have find the following that will help to make more strategically and cost effective IMC plan:

STRENGTHS: -

Easy availability of low cost for all level of middle class family.

Massive institutional support for technical services, designing, manpower development and marketing.

Exporter-friendly government policies for Car industry.

WEAKNESSES: -

Lack of modern finishing facilities for Steel.

Highly unhygienic environment.

Difficulties in accessing to testing, designing and technical services.

Environmental problems.

Lack of fresh investment in the sector.

Uneconomical size of manufacturing units.

Weak support infra- structure for exports.

OPPORTUNITIES: -

Growing fashion consciousness globally.

Use of information technology and decision support software to help eliminate the length of the production cycl本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。