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摘要：本文是一篇英国留学作业assignment。随着经济的不断发展，随着社会的不断进步，汽车行业进入了一个新的发展阶段，截至2002年,全世界有5.98亿辆轿车(大约每11人一辆车)。在全世界范围内,截至2007年，大约有8.09亿辆轿车和轻型卡车;他们每年燃烧了2600亿加仑的汽油和柴油燃料，而且这些燃料消耗的数量正在迅速增加,特别是在中国和印度。本文以印度汽车公司的发展为例探索汽车行业的发展特点和发展前景。

oup company, with a commitment to providing Bhishma car company limited's latest passenger car models and technologies to the Indian customers.

The Diamond, its first offering introduced in 1997, revolutionized the Indian passenger car market and has ever since been recognized as an engineering marvel in the Indian automobile industry. The success of Diamond as well as all its other models has led ACLI to become the leading premium car manufacturer in India.

ACLI currently produces the All-New Diamond, Civic and Accord models in India and the premium SUV, CR-V is sold as a fully imported unit from Japan.

The company operates under the stringent standards of ISO 9001 for quality management and ISO 14001 for environment management.

Sales and Distribution Network

Bhishma car company limited Siel Cars India has a strong sales and distribution network spread across the country. The network includes 94 facilities in 57 cities. ACLI dealerships are based on the '3S Facility' format, offering complete range of services to its customers. The Diamond is manufactured with 79% indigenisation level and currently enjoys 25% market share in its segment.

Promotion

Bhishma car company limited is a brand known for its quality and innovation. Diamond cars were produced since 2009 and from then company has always maintained the quality and upgraded occasionally based on the requirement and changing customer needs. Bhishma car company limited always tried to incorporate latest technology in their cars and is always into fair competition with their competitors.

Considering the Diamond in India, launched in 2009 the company has positioned the car by clearly understanding the target segment. By the time there were few players and few models in the segment and the concept of the high speed luxury cars were not familiar at that point of time. Diamond was placed in C-segment priced and designed for the upper class people in the segment.

Compared to their competitors like Ford, Bhishma car company limited made a silent entry with less promotional activities. The Bhishma car company limited had their showrooms only on the major tier 1 cities and they are still in their expansion programmes to make their presence to the other parts also. Bhishma car company limited was never into an aggressive promotional activities but the company always tried to maintain the quality and created a brand image by providing better customer service. Diamond is the largest seller in the segment and ranked fourth position in passenger car segment.

Considering the advertisement, Bhishma car company limited has been very careful and precise in their advertisements. Bhishma car company limited always projected their image as most reliable brand, advanced technology, eco friendly cars. Even considering the television commercials, Bhishma car company limited promoted their hybrid car that runs without gasoline and emits water as the bye product rather than advertising the specific brands existing in the market. The ad was more concentrated to the company's technological advancements and eco friendly i本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。