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公益广告（PSA），作为一种广告的作用日益突出，在现代社会。PSA是时下玩等重要角色在觉醒的正确理解当前的社会问题，促进社会的文明与进步，推动健康，和谐发展。作为，宋得棕和宋华把（1998:284），PSA的发展水平，在一个城市，一个地区，ORA国，从某种意义上说，是在这个城市标志性的大众文化，道德和社会模式，这地区或这个国家。尽管广告，如PSA，大量研究的作用阿伦斯Vestergaardb施罗德（1985），（1996），布赖尔利（2002）等的作品，主要集中在商业广告。此外，他们的研究是面向市场营销和经济目标。对PSA的研究是商业广告的数量远远小于研究，并在中国的研究也同样如此。目前只有几本书PSA，例如高萍（1999年），PanZehong（2001），：张闽信（2004）。 PSA的研究要么出现在一些章OFA书，例如。黄国文（2001），或出现的论文和论文。The role of public service advertisement (PSA), as a kind of advertisement, is becomingincreasingly prominent in the modem society. PSA is nowadays playing such vital roles as inawakening the right understanding of the current social issues, promoting the socialcivilization and progress, and propelling the sound and harmonious development. As SongDezong and Song Hua put it (1998:284), the developmental level of PSA in a city, a region, ora country, in a sense, is the hallmark of mass culture，ethics, and social mode in this city, thisregion or this country. Notwithstanding the role of PSA, a great number of studies onadvertisement, e.g. the works of Vestergaardb& Schroder (1985)，Arens (1996), Brierley(2002), etc., mainly concentrate on the commercial advertisements. Furthermore, most of theirstudies are oriented towards the Marketing and economical goals. The studies on the PSA aremuch less than the studies in number on commercial advertisement, and the same is true ofstudies in China. There are currently only several books on PSA, e.g. Gao Ping(1999)，PanZehong(2001), Zhang Minxin (2004). The researches on PSA either appear in some chapter ofa book, eg. Huang Guowen (2001), or appear as papers and thesis. 研究PSA的总数并不大，尽管一些研究的PSA从这样的角度，生理学，社会语言学，语用学，修辞学，翻译，语法功能等，很少有研究的PSA评价理论借鉴。评价理论优惠更特别是评价语言的态度和感情的方式，以及如何命题来源和观众对齐（白，2001年）。有了这样的电流应用文本新闻报道，小说，自传等，然而，理论，很少被应用到PSA的分析。说服的过程中改变或强化态度，价值观，信念或行为（毕比毕比，1994：170）。显然，评价理论和说服所有优惠与人们的态度，与前者有关的具体评价资源，而后者注重的过程。鉴于上述分析，本文试图探讨如何实现广告能PSA通过鉴定的说服力资源的PSA。The total number of studieson PSA is not large, although some studies of PSA take up from such perspectives as thesocial linguistics, physiology, pragmatics, rhetoric, translation, functional grammar, etc., fewstudies of PSA draw on Appraisal Theory. Appraisal Theory deals more particularly with theevaluative language of attitude and feelings, and the way how the propositions are sourcedand audience aligned (White, 2001). With such current applications to texts as news reports,novels, autobiography, etc., the theory however, is rarely applied to the analysis of PSA.Persuasion is the process of changing or reinforcing attitudes, values, beliefs or behavior(Beebe & Beebe，1994: 170). Clearly, Appraisal Theory and persuasion all deals with people'sattitude, with the former concerning the concrete evaluative resources and the latter focusingon the process. In view of the analysis above, the thesis attempts to explore how theaddressers of PSA realize the persuasiveness through the appraisal resources in PSA.

1.1 Significance of the Study
The present study shows its significance both theoretically and practically. From thetheoretical angle, the study proves the effectiveness of the Appraisal Theory to analyze thetexts of PSAs. Practically, it covers three aspects. To begin with, the study helps theadvertisers, as well as the audience, get a more comprehensive grasp of the English PSAs,especially the persuasive strategies. The addressers of commercial advertisements will toodraw the inspiration of pers本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。