The University of Northampton Northampton Business SchoolIBO4004 Business Project Full-time studentsStudent Guide 2007/08 [2]
论文作者:51lunwen论文属性:作业指导 assignment guidelines登出时间:2009-01-20编辑:点击率:12383
论文字数:4957论文编号:org200901201418388455语种:英语 English地区:中国价格:$ 22
关键词:Northampton Business SchoolBusiness ProjectStudent Guide
esearch no later than 15 February 2008
Final date for submission of final draft of the finished project to supervisor for comments
11 April 2008
Hand-in TWO copies of the finished project (85% of the IBO4004 mark)
6 May 2008
(referred/ deferred work:
19 August 2008)
4. Assessment Criteria and Advice
4.1 The Proposal
Please note that this work counts for 5% of your overall project grade.
Hand-in date: 29 October 2007
Word limit: 1000 words
Introduction
The essential purpose of writing a detailed proposal is to set out the "what, why, and how" of your project. This means explaining what area(s) you wish to research, why those areas are important, and how you intend to research them. The process of writing the proposal also helps to ensure that some serious and structured thought has been given to the project. You should produce a proposal where it is clear how recommendations will be made to a real or hypothetical client in relation to the problem area you wish to explore.
Structure
You should adopt the following structure for your proposal and you must discuss the areas listed below with your supervisor before including them in your finalised piece of work.
Title
• Your first title will be a working title and may change
Background
• An outline of the contemporary business issue that you want to explore.
• This should let the reader know where the idea has come from and demonstrate why the project is worth doing
• You should also show that the project has sufficient interest to take you through the months of study and preparation required.
• It should demonstrate that you know the area in which you are to research
• You have to show that your work relates to previous theory and analysis but this should only be an overview of key sources not a full critical literature review which you will undertake as part of the project itself
Research Question and Objectives
• These should be written as clearly as possible and should work like action points for the project itself whether the research will work or the project have the right outcomes depends upon the clarity of the stated questions and objectives
• These should be SMART and set observable outcomes not vague statements of intent.
Method
• Where and how are you going to go about the research? You are strongly advised to attempt some form of primary research – but will it involve a survey or interviews? What balance will there be between primary and secondary data?
• You should demonstrate to the reader that you have thought thoroughly about the problems and methods in advance i.e. your chosen method will have to match the objectives
• Finally you should make a statement about the ethical approach you are using
• Make sure you include a plan of your expected timescale
Reference list
• Your written proposal must include a detailed reference list, emphasising the academic publications you have consulted. This does not count toward the 1000 word limit for this piece of work.
Assessment Criteria
• Considerable background research is evident in respect of a current business issue/ problem
• A case is made for the do-ability of the proposal ie the title and research question match well with the proposed research method. It should be clear how practical recommendations for the client are expected to result from the method.
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