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ing the pace at every step of assembling. In other words, the more workers handled, or touched, the product along the assembly process, the longer the process took and the more of quality concerns.   When the components are ready, the parts that are needed to fill the order are taken out of the inventory, scanned in to make sure the right parts are used, and then transported to the next available spot in the assembly line. As mentioned above each part is bar coded at the delivery and scanned multiple times during the assembly process to fit absolutely for the customer's requirement. The assembly line is helpful for the inventory control and tracks any errors so remedy could be taken out that might sustain the completion of an order (Sassen, 2003).
Segmentation is the basis for developing targeted and effective marketing plans (the manager. Org, 2001). Market segmentation is an important element of each marketing strategy, especially for computer sales. We have analyze above about the customerization that nowadays the customers understand what they prefer, which part of their computers should be advanced, and they will hardly satisfy with the fixed computers on sale. Besides, they have more percific requirements, too. These situations give stress to the importance of market segmentation that the buyers of a product or a service are no homogenous group. Since it is difficult to meet every customer’s individual characteristics and requirements, marketers group customers to market segments by their commons which allow a reasoned marketing mix for most customers in the segment. The chart below shows Dell's finer segmentation:
The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell, 2000
From the chart we can see that since1994; Dell grows from a $3.5 billion company, $7.8 billion Company to $12 billion Company. And segmentation is becoming finer and finer, from the large customers & small customers at the start to the global enterprise accounts, large companies, large companies, middle size companies, federal, state and local, education, consumers etc. Through the segmentation and its feedback, Dell is able to forecast what customers need and when first and then coordinates the flow of that strategic information all the way back to its suppliers. For example, if there are some trends in education, any software, or reforms, the company should sense this quickly and make some preparations. Without segmentation, it is difficult to summarize the common points of the mass customers. As stated above, segmentation is the basis for developing targeted and effective marketing plans. Furthermore, analysis of market segments enables decisions about intensity of marketing activities in particular segments (the manager. Org, 2001). The importance and advantage of segmentation lies in better service: from Dell's website, you can not only find product groups list (desktops, notebooks, servers, printers etc), but also customer groups list (privates, small businesses, large businesses, public/state organizations) (Dell, 2008); opportunities for growth: customers change their preferences all the time and they can get guidance by always offering them a special solution for their particular needs; stimulating innovation: customers' preference changes a lot, only a planned development of new or improved products that better meet the wishes of these customer groups could survive. If a product meets and exceed本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。