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s’ perceptions of the diagnosticity of websites, their perceptions of the compatibility between online shopping and physical shopping, and their shopping enjoyment derived from a particular online shopping experience jointly influence consumers’ attitudes toward shopping at a website; and (3) both consumers’ attitudes toward products and their attitudes toward shopping at a website contribute to their intentions to purchase the products displayed on the website[20].

Thus Interactive display has a positive influence on decision making thus the first objective of this study is extend the work done in the past by studying whether the use of display which has bother interactivity and is dynamic impacts decision making, including reducing information overload when dealing with high volume of data. While indicating a positive l effect from the use of DID, on the basis of the theory of Cognitive Fit, which identifies that better performance results when the external representation corresponds to the nature of the task to be accomplished [21] this study argues that it is most effective when the qualities of the display corresponds to the salient features of the task. On Time is also an important component of information load[21] where information load is the volume of the data to be processed over the unit of time available for the task.

The second objective of this study is to examine weather and how the effect of visualization tools on decision taking may be contingent on the time constraints- available time available for information processing. A prior study on 2D graph Vs table to examine the joints effects of presentation format and color on decision accuracy and efficiency under different time constraints [22] concluded that under low time constraints (15 min), tabular reports are better for accurate decision making and 2D graphs are better for faster processing. The combination of Table and graph were better than graph alone for decision accuracy. Under High time constraint (5 min)s color coding led to improved decision making.

Decision makers are sometimes pressed for time which can result in information overload, which is the point at which information processing demands exceed the information processing capacity of the individual. This study investigates the moderating effect of time constraints on DID effectiveness on decision making in terms of the quality of the decision that the decision makers are able to make. This study uses the term High Time constraint (HTC) task to characterize the task that needs to completed in an environment when the decision makers are under time pressure and to distinguish it from Low time constraint (LTC) task where the decision makers are not under any time pressure to complete the decision making task.

Next section contains the review of past work on DID and decision making done to arrive at the hypothesis on the overall impact of DID on decision making. The subsequent section presents a review of the previous litreature on the theory of Cognitive Fit which provides the foundation for our theories on the relationship between different task types and DID. Then the different task types with time constraints is explained along with the prediction about the moderating effects of task type on decision making. The research method for the proposed research is explained includin本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。