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 of  advertising discourses and languages. It makes analysis of mood, modality and personal pronouns system in advertising discourses. Deeper linguistic features of advertising are revealed through  the  study  of  advertising  languages  from  interpersonal  meaning  of  SFG.  It thereby  contributes  to  readers‘  understanding  of  advertising  languages.  Deep  and difficult linguistic features of advertising discourses can be approachable. Thirdly, this thesis enriches and expands the studies and materials for advertising, since little academic endeavor has been given to cell phone advertising. The collection of materials will enrich cell phone advertising. It might facilitate further researches on advertising discourse. What‘s more, both Chinese and English advertising discourse materials could also provide bilingual comparison materials for future studies.  
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Chapter Two literature review 

This chapter concerns literature review of this thesis. To make it clear, definitions and  classifications  of  advertising  will  be  firstly  presented.  Literature  review  then moves  on  to  previous  studies  of  cell  phone  advertising.  It  ends  with  a  highlight  on interpersonal meaning of advertising both abroad and home.  

2.1 Definition and Classification of Advertising
Different  definitions  and  various  classifications  of  advertising  will  be demonstrated in the following part. Summarizing from common points of advertising, the author attempts to give definition on cell phone advertising. ―Advertise roots in the Latin word ―ad vertere. It means ―to turn toward and ―to inform somebody of something. The boom of commerce drives development of advertising,  since  surplus  commodities  would  make  businessman  try  every  means  to exchange.  By  the  end  of  seventeenth  century,  ―advertise,  with  the  meaning  of  ―a series of advertising activities, has been known by more and more people. Later, it develops  to  the  modern  sense  of  ―advertising.  There  are  various  definitions  on advertisement.  Here  the  author  just  lists  three  definitions  from  sources  of  the  AMA (which  is  abbreviated  from  ―The  American  Marketing  Association),  Ci  Hai  and online Wikipedia. The AMA (1948) gives advertising an influenced definition as ―advertising is the nonpersonal communication of information that usually requires payment and is often persuasive  in  nature  about  products,  service  or  ideas  by  identified  sponsors  through various media. 
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2.2 Studies on Cell Phone Advertising 
As  one  special  communicative  form,  the  purpose  of  advertisements  is  to publicize  commodity  and  promote  sales.  The  language  of本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。