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ance to read those advertisements, they read them on purpose. Therefore, they will take them more seriously, thus attracting their attention is put to the less important position. The advertiser’s task is to introduce their products as detail as possible. Moreover, 80% of the advertisements have include the price (15%), telephone number (40%) and correlative data (40%) of the products, which further indicate their purpose of selling the products to a certain group of persons. 3. Service Advertising Service advertising is actually part of consumer advertising and business advertising, since consumer goods and industrial goods both include relevant service. However, due to its intangible feature, service is advertised in a more imaginable way. Hence wording service advertising is somewhat different from product advertising. Service advertising appears in both mass consumer media and specialized business publication according to its different target audience—consumer or people in business. Service advertising is actually a form between consumer advertising and business advertising, because its target audience is as widely as consumer advertising, while at the same time, it also have its specific target audience. This point determines the feature of the language it uses. The average headline words are 10.01, and most frequently used headline form is emotional headline. 50% of the headlines have their brands. This statistic shows that emotional headline will sympathize the reader with the same feeling. The product the advertisers provide is their service. Therefore, this intangible product need better technique to make the readers accept it. The statistic shows that 90% of the ads choose straight-line copy as their form of body copy; 50% of them have used compound words and 55% used disjunctive clause. These figures indicate that explaining their service further and vividly is the main purpose and frequently used method to promote the product. 4. Public Interest Advertising The general objective of public interest advertising is to inform, persuade, or remind people about the particular idea, cause, or philosophy being advertised. This kind of advertising is often used by nonbusiness institutions, such as schools, hospitals and charitable organizations. We also see advertising by associations. In addition, we witness millions of dollars worth of advertising placed by government organizations. Much government advertising announces the availability of such valuable government services as consumer assistance, welfare aid, or career guidance. However, with the resource available to it, government can also use advertising techniques for propaganda purposes. Many state governments use advertising to attract new businesses, tourists, or workers to aid their economy. Because of the fact that public interest advertising is nonprofit, the words it uses are much more different from the other 3 kinds of advertising. Its purpose is not to urge readers to spend their money, but to disseminate a kind of concept or advocate a social ethic. The headline of public interest advertising also acts as a role of attraction. The average words of them are 10.6, and most of them are curiosity headlines (60%) and emotional headlines (30%). We can know from the statistics that attracting the reader is still a main task for the headline of public interest advertising, because only when the readers feel the advertising will benefit them (no matter physically or m