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.......................................34 Chapter Three: Research Method and Design 3.1 Introduction...............................................................................................................36 3.2 Research purpose and objectives..............................................................................37 3.3 Research approach....................................................................................................38 3.3.1 Secondary research.........................................................................................39 3.3.2 Primary research.............................................................................................41 3.4 Sample design...........................................................................................................42 3.5 Data collection methods............................................................................................43 3.5.1 The choice of the method...............................................................................44 3.5.2 The interviews................................................................................................45 3.5.3 The interview guide........................................................................................46 3.5.4 Stimulus material-catalogue, photos, and DVDs...........................................48 3.6 Data analysis.............................................................................................................49 3.7 Limitations................................................................................................................51 3.8 Conclusion................................................................................................................53 Chapter Four: Research Findings 4.1 Introduction...............................................................................................................55 4.2 Fashion consciousness..............................................................................................57 4.3 The characteristics of early adopters on fashion sector (fashion leaders).................59 4.3.1 Comparison between early adopters (fashion leaders) and late adopters (fashion followers)..................................................................................................65 4.4 Consumers’ perception of oriental fashion & ShiatzyChen......................................67 4.5 The influence factors of purchase for clothes...........................................................75 4.5.1 Criteria...........................................................................................................75 4.5.2 Country-Of-Origin (COO) effects..................................................................77 4.6 Relationship between early adopters and COO effects.............................................80 4.7 Conclusion................................................................................................................81 Chapter Five: Discussion and Conclusion 5.1 Introduction...............................................................................................................82 5.2 Discussion.................................................................................................................82 5.2.1 Fashion Adoption and categories...................................................................82 5.2.1.1本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。