A Study from Cultural Perspective on Mobile Phone Manufacturers’ Marketing [2]
论文作者:51lunwen论文属性:MBA毕业论文 MBA Thesis登出时间:2007-07-19编辑:点击率:5754
论文字数:18283论文编号:org200707190848465991语种:英语 English地区:中国价格:$ 132
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l Abstract 250-300字
l Table of contents ideally, first-order headings should be included, if tables and figures are used these should be labeled and listed in the contents, any appendices should also be referenced in the table of contents
l Main text
l Introduction: around 1000words
ü The problem/issue/opportunity under investigation
ü The key theoretical and empirical issues involved
ü The background concerning how the project came about
ü Why the topic is important and to whom
ü The design choise that were considered and rejected or selected
ü How the investigation is to be approached
ü The research objectives or questions
ü How the dissertation is organized-the chapter structure and what may be found in each chapter
l A review of literature: 4000-6000 words
ü An introduction that clearly indicates the aim of the review and the reasons for the structure you have chosen
ü A discussion of the theoretical perspectives of previous authors in your field or related fields
ü A summary of the main empirical findings of previous research and other revelant deta, stressing those ideas and empirical findings that are important for dissertation, including those you challenge and reject and those have proved to be useful to you in developing your own ideas,and which have influenced you significantly
ü Your owm criticisms of other writers’ assumptions ,perspectives and arguments.which bring out the reason for the direction of your own research, expressed as a series of research propositions you have deduced from your reading of the literature to be tested empirically,or research objectives which frame a piece of qualitative fieldwork
ü Concluding summary of your reasons for the structure and direction of our own research
l Research design and methods 2000 words
ü A fuller and more detailed explanation of the research objectives than was outlined in the Introduction
ü A rationale for the choice of research
strategy chosen to tackle the research objectives
ü The key concepts ,how they are defined and how they are to be measuredü The theories , hypotheses,models being development or tested
ü The range and type of data collected
ü A detailed account of the methods used. For example is it largely qualitative, quantative or some combination? In either case you should specify the population of cases that are the focus of the research ,comment on the need for sampling, the sampling frames that have been used ,the type of the sampling,the size of sample,the data collection methods and the data capture instruments.
ü The data analysis procedures used, for example, was statistical inference used in addition to descriptive statistics?
ü A discussion of problems/diffculties associated with the implementing the methods used, together with an account of any changes made during the couse of the research
ü The limitations of the research design and methods utilized
l Results 4000words
To structure into broad topics that your respondents have commented on. Use quotes to illustrate the findings, but be selective. Try to go beyond merely reporting back what respondents have said to you—be analytic. Look for the structures and processes that appear to lie behind what people are saying.
ü A description of the sample composition
ü Univriate analysis of the results
ü Bivariate and multivariate analysis looking at the relationships between variables
ü Testing for the statistical significance of the hypotheses if the sampl
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