英语论文网

Chapter 1 Introduction………………………………………………………………1 Chapter 2 SWOT analysis…………………………………………………………2 Chapter 3 Strength analysis………………………………………………………3 .............................................................. 3.4 The diversification of strategy…………………………………………………5 Chapter 4 International making solutions………………………………………5 4.1 Solution on the issue of Technology and Cost…………………5 ...................................................................... 4.4 Solution on the issue of the diversification of strategy………………6 Chapter 5 Discussion……………………………………………………………………7 Chapter 6 Conclusion ……………………………………………………………………8 References…………………………………………………………………………………9 要求：论文第三篇文章（International Marking ) (Master ) 3800字 Question: As a senior Consultant for Orion Marking Consultancy Group (OMCG), you have been requested to produce a report that critically analyses the International Marking activities of ONE of the following organisations: KFC Ikea Marks &Spencer Haier Your analysis should make reference to a range of International Marketing issues. For exam, these may include: International Marking Strategy International Marking Management International Marking Mix Cultural Issues Market entry methods International business negotiation Relationships in international markets Internationalisation process theory International Marketing Communications Standardisation and Adaptation Your report must be structured as follows: 1. Title 2. Introduction—This includes background to the company, an overview of its presence in international markets, along with objectives. 3. Key International Marketing issues—Conduct a critical analysis of the existing international marking strategies and issues facing your chosen company. Do not include too many international marketing, activities, otherwise you will find it different to conduct analysis in any great depth. 4. International Marking solutions—Recommend possible international marketing solution you believe the company needs to employ and state how these should be applied. Your recommendations should be based on your findings from the previous section. 5. Conclusion—Say how you have achieved your objectives, and summarise your points mentioned during the previous section. 6. References—Harvard System fully applied. I would expect to see a minimum of 18-20 references. Learning Outcomes: On successful completion of this module the student will be expected to be able to be able to: 1. Identify, develop and apply appropriate marketing strategies for international markets. 2. Critically analysis the internationalisation process for a range of companies in various international markets, including the evaluation of successful criteria. 3. Critically assesses the possible cultural issues facing firms entering international markets. 4. Effectively manage information from a range of sources in the production of a marking strategy. Marking Scheme: Marking criteria Marks awarded Introduction—Comprehensive introduction to the company (5). Analysis of the chosen firms existing markets and position in those markets. Application of relevant marketing models e.g. PEST, SWOT (10). Clearly set ou