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论文作者:英语论文论文属性:职称论文 Scholarship Papers登出时间:2010-03-09编辑:wujun点击率:3255
论文字数:4829论文编号:org201003091333199479语种:英语 English地区:中国价格:$ 22
Executive Summary
There are four sections in this report.
The first section is the introduction. The second section of the report is the background of the report for new media Marketing. Thwww.51lunwen.orge third section is the part for analysis and research. We mainly use the analysis of case study to identify the marketing practises of different companies for developing their new marketing methods. And the impact on the traditional media are analysed and compared. The last section is for strategic implications and recommendations.
Section 1: Introduction
During the recent years with the development of the technology, people pay more and more attentions to the marketing methods of new media that become the hot topic in the media field. The popular of new media attract more and more scholar to study in this area. The Internet and mobile add-values have become two main fields in the development of new marketing method for media. In this report, we will first address the background of new media marketing. We will find out the answer for the following question: what is the new media method and why the media firm must develop the marketing www.51lunwen.orgof these new medias? In the second part of the essay, we will do the case analysis of the new marketing practises. In the third part, we will suggest the implementation methods for the new media marketing.
Section 2: Background
2.1 What is new media marketing method?
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients and partners. The new marketing method is a method to achieve that aim in the changing conditions.
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