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留学论文题目：Marketing Management
论文语言：English
论文专业：Master of Business Administration
字数：3000
学校国家：U.K.
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论文用于：Master assignment 硕士课程作业
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留学论文Marketing strategies of Cathay Pacific

I．Executive summary
The focus of the report is to discuss and analyze marketing strategies of Cathay Pacific in the fierce competing flight service in terms of market segmentation, positioning, customer value, satisfaction and loyalty, and brand equity. It turns out that Cathay pacific has always been persisted on customer-oriented and market-oriented strategies.

Table of Contents
I．Executive summary
II. Introduction
III. The Strategic importance of Segmentation, Targeting and Positioning
IV. Cathay Pacific's segmentation
V. Customer https://www.51lunwen.org/marketing/  value, satisfaction and loyalty, and brand equity of Cathay Pacific.
5.1 Cathay Pacific's brand building strategies
5.2 Cathay Pacific's loyalty programmes
VI. Cathay Pacific relation with its partners
VII. Conclusion.

References：
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Asia Miles. [Online] Available at:
https://www.cathaypacific.com/cpa/en_INTL/ffp/asiamiles

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Michael Ewing, Julie Napoli, Leyland Pitt (2001). Managing southeast asian brands in the global economy, Business Horizons, Volume 44, Issue 3, Pages 52-58

Paul Hooper (2005). The environment for Southeast Asia's new and evolving airlines, Jour本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。