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论文题目：Marketing future
论文语言：英语论文 English
论文专业：
字数：2500
学校国家：英国 U.K.
是否有数据处理要求：否
您的学校：newport university
不是名校，排名靠后
论文用于：Master assignment 硕士课程作业
补充要求和说明：
英文文献10+
主要围绕post marketing
用公司例子证明理论
最好选一家英国公司

Background
Despite the drama and significance of historic transitions in capitalism, they do not announce themselves. The pattern of change is one of overlapping and interwoven fields of transition rather than clean, unidirectional breaks. For those of us living through these transitions, they can be confusing and frustrating; resources invested in innovation serve only to fix what was, bringing us no closer to the future. However, these times are also rich with unique opportunities for companies able to decipher the emerging pattern of mutation and to convert that understanding into new business models that support the complex needs of the 21st-century individual (Zuboff, 2010)

Task: Using examples from theory and practice discuss the above in relation to your understanding of marketing and post modernism and how a business might make sense of and benefit from such conditions by creating market spaces.

1. Introduction
Postmodern society is a fast-changing era based on the network information. Postmodern media and high technology network integrate the whole world in the same frequency and cultural neurons, the complete conversion of time and space promotes postmodern people’s mind value to be a fundamental transformation (Arias and Acebrón, 2001). Marketing in the community and the change in the value of postmodern people also shows its special feature of postmodernism. This article base on the background proposed by Zuboff (2010) used several examples to discuss the understanding of marketing and post modernism from the theoretical andhttps://www.51lunwen.org/englishpaperguide/2012/0609/1728052722.html  practical aspects. It first analyzed the understanding of post modernism, then discussed the impact of post modernism on consumer culture, and finally studied the postmodern marketing from four aspects by using of Sony Ericsson as an example. The purpose for doing this is to make clear the benefits by creating market spaces.

2. The understanding of post modernism
3. The impact of post modernism on consumer culture
3.1 From the perspective of consumption structure
3.2 From the perspective of consumption content
3.3 From the perspective of value target
3.4 From the perspective of mode of receiving products
4. Case study of postmodern marketing
4.1 Idea innovation
4.2 Product innovation
4.3 Brand management innovation
4.4 Communication innovation

5. Conclusion
Economic globalization has been overwhelming, and the change of consumer culture towards the direction of postmodern is also the development trend. Although the postmodern consumer culture and the postmodern marketing are only occasionally developed in Europe somewhere, and still have no system in theory, its far-sighted thinking has been shining bright light, and postmodern marketing era is just around the corner. Postmodern marketing is mainly to solve the problem of competition. Corporate competitive advantage is mainly from the identification of obstacle and cleans it better than the competitors. Postmodern marketing has not the same as modern marketing to encourage consumers to buy, and its focus will be clear obstacles for on consumers to buy. The succes本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。