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论文题目：作业
论文语言：英语论文 English
代写价格：450
论文专业：营销
字数：300
学校国家：香港
是否有数据处理要求：否
您的学校：香港的某个大学
论文用于：Master Coursework 硕士课程作业

Speaking of successful marketing cases by social networks, such companies as Air China, China Everbright Bank and Estée Lauder have demonstrated that marketing can absolutely be fulfilled by social networks.
Confronted with the intense competition in the cosmetics market, Estée Lauder has made outstanding achievements by marketing on renren.com, and its marketing strategies embrace potential customer participation, present for experiencing, SNS invitation as well as https://www.51lunwen.org/mba/2012/0222/1141435152.html the application of official website connection technology. Estée Lauder started the marketing on renren.com by offering a chance for people to experiencing its products, and within one month, it attracted more than 1.31 million participants with invited friends exceeding 10 million, and its 5000 trail products were taken away by consumers within one day. Estée Lauder provides a platform for customers to comment on its product effects, share their own cosmetic experience, which follows the trend prevailing on social networks.

 
 
China Everbright Bank targets to recommend product and service, and provide client service on www.weibo.com. It adopts vivid pictures to display the new product, which can deeply impress the viewers and attract them to choose the product. In addition, voting system is started to do users’ survey, attempting to get the https://www.51lunwen.org/marketing/ first-hand information about its own disadvantages and the competitors’ strengths. Online experts responsible for different businesses provide excellent consultancy, while the message board ensures that the customers’ voices can be heard.
 
 
Air China has also made successful marketing on www.weibo.com, especially the activity of naming the airplane. This activity stimulated the information spreading about Air China, winning hundreds of thousands of fans. Public-praise marketing can be easily achieved on social networks, since the news will be duplicated by celebrities and circles with similar hobbies.
 
 

Although, it has become a trend for companies to use social networks marketing method, some weaknesses of those social networks can not be neglected. It has been predicted that social networks marketing will become mature in 2013. Therefore, companies should accumulate fans in the future. What’s more, companies should be of great creativity, figuring out some attractive activities, or else, its marketing information on these social networks will be overwhelmed with endless advertisements from competitors.