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1. Introduction
As China continues to open up the market, some https://www.51lunwen.org/marketing/well-known foreign retailers have entered China, and most of these foreign-funded enterprises have good market positioning, and advanced management concept. Within a few years entering China they rapidly dominated the market, and brought tremendous impact to domestic retailers. Therefore, in the face of fierce market competition, the retailers should be attention to detail, and impress the customers with detail management, and experiential marketing is one of the most effective means (Kennedy, 2008).
Kraft Foods use scent to advertise in the magazine, readers interested in advertising as long as touch a few points, the magazine will be distributed on the taste of advertising products (Silberer, 2006). Singapore Ka Wah cinema in the film "Charlie and the Chocolate Factory", the theater was filled with rich chocolate in the aroma, and the pleasant smell attracts many repeat customers. Nokia's unique ringtone, Rolls-Royce leather seats can exude special apple tastes, Harley-Davidson's unique voice, etc., these are the successful application of sensory marketing. At present, sensory marketing is still in the ascendant, and attracts the attention of numerous sensitive entrepreneurs.
In this report, the author will choose the supermarket to carefully examine and analyze the sensory marketing. It first defined the sensory marketing based on an example about the fast food factory; then it explored the principles that must be followed in sensory marketing; next the application of sensory marketing in the supermarkets has been discussed from five senses; later it concluded this study and made some recommendations; in the end of this report, the author conducted a short reflection on the understanding and knowledge of creativity in sensory marketing.

Table of Contents

1. Introduction 3
2. Definition of sensory marketing 4
3. Principles that must be followed in sensory marketing 5
4. Application of sensory marketing in the supermarket 7
4.1 Sight sense experience 7
4.2 Sound sense experience 8
4.3 Touch sense experience 9
4.4 Smell sense experience 10
4.5 Taste sense experience 11
5. Conclusions and recommendations 11
6. Reflections on creativity in sensory marketing 12
References 14

References

Gobe, M. (2007). Brandjam: humanizing brands through emotional design. New York: Allworth Press.
Hulten, B. (2011). Sensory marketing: the multi-sensory brand-experience concept. European Business Review, 23(3), 256-273.
Kennedy, M. (2008). Sensory marketing: you know it makes sense. Brand Strategy.
Krishna, A. (2009). Sensory marketing: research on the sensuality of products. New York: Routledge.
Krishna, A. (2010). An introduction to sensory marketing. New York: Taylor and Francis Group, 1-13.
Lawless, H.T. and Heymann, H. (2010). Sensory evaluation of food: principles and practices. New York本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。