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营销学留学论文-耐克鞋业有限公司营销策略的重要性和重要影响 [27]

论文作者：www.51lunwen.org论文属性：硕士毕业论文 dissertation登出时间：2014-07-21编辑：felicia点击率：26253

论文字数：12960论文编号：org201407201825204259语种：英语 English地区：中国价格：免费论文

关键词：消费者营销盈利marketingindividual customer preferencecustomer preferences

摘要：本文是一篇营销学论文。随着社会经济的不断发展，营销在社会生活中所占的比重越来越大，作用越来越重要。营销过程中，了解消费者的心理和消费者的实际需求是极为重要的。本文通过耐克鞋业有限公司的营销策略和营销过程进行分析，探索营销方式的正确应用。

ngly Disagree -


10. I like to buy shoes which are imported &designed in Paris or Italy.

Strongly agree -

Agree -

Indifferent -

Disagree -

Strongly Disagree -


11. I buy shoes which are advertised and endorsed by celebrity.

Strongly agree -

Agree -

Indifferent -

Disagree -

Strongly Disagree -


12. I like to buy shoes which are less expensive but very stylish & of latest design.

Strongly agree -

Agree -

Indifferent -

Disagree -

Strongly Disagree -


13. I like to buy shoes which are not expensive & stylish but comfortable and long lasting.

Strongly agree -

Agree -

Indifferent -

Disagree -

Strongly Disagree -


14. I like to buy Nike shoes which are less expensive but very stylish & of latest design.

Strongly agree -

Agree -

Indifferent -

Disagree -

Strongly Disagree -


15. I like to buy Tailor made shoes which are very stylish & of latest design.

Strongly agree -

Agree -

Indifferent -

Disagree -

Strongly Disagree -


16. I will certainly buy shoes if high quality matching imitation jewelleries & quality scents are given free.

Strongly agree -

Agree -

Indifferent -

Disagree -

Strongly Disagree -


17. My expectation is fulfilled by my shoe supplier.

Strongly agree -

Agree -

Indifferent -

Disagree -

Strongly Disagree -


18. Shoe companies should survey customer preferences.

Strongly agree -

Agree -

Indifferent -

Disagree -

Strongly Disagree -


19. Shoe companies should suggest shoe design using celebrity.

Strongly agree -

Agree -

Indifferent -

Disagree -

Strongly Disagree -


20. I know exactly what I want in my shoes.

Strongly agree -

Agree -

Indifferent -

Disagree -

Strongly Disagree -


21. I don't want to spend too much time on deciding my shoes.

Strongly agree -

Agree -

Indifferent -

Disagree -

Strongly Disagree -


22. Which of the listed is the best form of advertisement?

T.V advertisement -

Stores display -

Magazines -

Online -

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