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hrough a central tracking system. Promotion of brand name products can be accomplished through text links, banner ads, and product links. The company also offers e-marketing tools to help increase sales and leads. The company offers a suite of marketing products and multi-channel online marketing solutions that assist advertisers in meeting their revenue goals. Advertisers only pay for successful responses and that means risk is low. Advertisers can also increase or decrease their pay rates. Publishers make money by placing on their site, which are used to maximize revenue.

 

LinkShare provides a web-based suite of tools and services and a pay for performance program. Linkshare provides access to a large number of advertisers who offer programs to affiliates. Advertisers also have access to a large group of publishers who are looking for affiliate marketing opportunities. Advertisers make money by selling services and products. Publishers make money through site traffic and the promotion of advertisers. Advertisers pay publishers a commission in exchange leads and sales as a result of these promotions.

 

AssocTrac is an affiliate management solution that enables online businesses to start and run their own affiliate program. The program allows advertisers an easy way to mange thousands of affiliates. Most tasks are automated. Affiliates can have personalized admin pages. User-based cookies are used to give affiliates credit for future purchase. In addition, publishers can make money with a tiered- based program, which allows them to grow their affiliate programs more rapidly.

 

Kitguy Website

 

Kitguy.com offers visitors access to hundreds of do-it-yourself project kits and plans like dollhouses, desks, sailboats, etc. Instead of looking in the back of popular magazines for these kits ¡V they all can now be found in one easy place. Kitguy uses affiliate programs link the visitor to manufactures¡| kits, plan, and other products. According to Rosalik, ¡§At KitGuy, I offer the core service - all kinds of information and links to all kinds of kit manufacturer website ¡Vbundled with links to many related products and services like tools, supplies, home decorating, etc. If, for example, KitGuy can get over $6 - on the average - from one out of 100 visitors (¡§visitor-to-sales conversion rate¡¨) - then KitGuy can drive millions of visitors to the site at 5 cents per visit - or a cost of $5 per 100!¡¨ (R. Rosalik, EBUS 520 lecture, January 23, 2006).

Kitguy.com and similar websites shows that affiliate marketing is significant as to how commerce occurs on the Internet. There are now many merchants who use affiliate marketing to grow their business. The e-business model shows that commerce is more than just transactions but visitor behavior.

 

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