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论文作者:www.51lunwen.org论文属性:职称论文 Scholarship Papers登出时间:2015-04-24编辑:Cinderella点击率:8581
论文字数:1923论文编号:org201504231618142257语种:英语 English地区:英国价格:免费论文
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摘要:本文介绍了国际市场营销的相关内容,对国际营销突破的要点进行了详细分析。
The internet has got a great impact on international marketing research; the growth of internet users has changed in the worldwide. Internet evolves, it offers the potential to dramatically change the way in which much international marketing research is conducted, both in providing ready access to secondary data, and in providing a new means of collecting primary data. Rather than visiting a traditional research library, the marketer can have virtually instant access to data from traditional sources as well as sources that are only available on the Internet. The Internet can also be used to collect primary data, either by tracking visitors to a Web site, or through administering electronic questionnaires over the Internet. To the extent that web sites are increasingly likely to be accessed by users worldwide, information on an international sample can be gathered. Behavior at the site can be tracked revealing interest relating to the products and services or information offered, as well as response to promotional material or offers.
The Internet can also be used to collect data in a more systematic fashion that is closer in character to more traditional marketing research practice. Subject to the availability of suitable Internet sampling frames, questionnaires can be administered directly over the Internet. Questionnaires are sent via e-mail to respondents and the responses are returned via e-mail. This represents a very quick and totally automated means to conduct a survey over a broad g本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。