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论文作者:英语论文网论文属性:学术文章 Scholarship Essay登出时间:2015-07-28编辑:wangjinjin点击率:7021
论文字数:1768论文编号:org201507270929531518语种:英语 English地区:新加坡价格:免费论文
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摘要:内部营销理念是一种管理方法,他们明白管理是得从企业内部下手,只有将公司内部管理好,才能让企业走向成功,而员工便是一关键要素。
The motivation- hygiene theory by Frederick Herzberg modifies the hierarchical theory by Maslow. it states that various factors related to the work such as the management, salary, safety, working conditions etc are not motivators in the real sense and that the high availability of these factors avoids merely dissatisfaction and that they cannot be treated as motivational factors. He mentions that new challenging roles, rewards, appreciation, acknowledgement, career development as real motivators.
In a study conducted to find the internal market orientation (IMO) on the application of internal marketing practices and employees job satisfaction, it was found that the job satisfaction is absolutely related to the practice of internal marketing. This study is mainly to depict the fact that IMO is a very important factor in determine the employees job satisfaction and states the need of having an Internal Market Orientation before implementing the internal marketing practices.
The major internal marketing principles are as follows ( Berry et al.,1976)
The various company policies and systems applicable to the external.
Leadership and internal marketing communication.
According to Ahmed and Rafiq, the top level management in an organisation plays an important role. Their decisions are very significant indication in supporting implication. The way they act and make necessary
arrangements for the implementations of various programmes gives support to knowledge management. The actions and decisions of the top management helps to resolve resistance facilitate sharing of ideas and boost all the activities that improve learning. They can initiate a positive learning cycle, implant new ideas and notions through a process of materialisation and internalisation. This leads to the generation of action.
The positive implementation cycle.