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r’s bargaining power, big threat of new entrants and substitutes and intensified competition produce threats to Kub Nursery. (1569 words)

References
Blythe, J. and Megicks, P. (2011), Marketing Planning: Strategy, environment and context, London: FT/Prentice Hall
Brassington, F. and Pettitt, S. (2006), Principles of Marketing, 4th Ed., London: Financial Times/Pitman
Gilligan, C. and Wilson, R. (2003), Strategic Marketing Planning, New York: Butterworth Heinemann
Hollenson, S. (2010), Marketing Planning, 2nd Edition, New York: McGraw Hill
Kotler P., Armstrong G, Saunders J. and Wong, V. (2008), Principles of Marketing, Fifth European Edition, London: Prentice Hale
McDonald, M and Wilson, H. (2011), Marketing Plans How To Prepare Them, How to Use Them, 7th edition, London: Wiley
Porter, M.E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: The Free Pr

Meeting Record

24 oct 2011 4pm-5pm
First meeting
Group member: Huang Jiang, Zhang Zhaohua, Li Jiabo, Zhang libin(Group leader)
Discussion topic: discuss and decide the topic which is Marketing Audit Report of Kub Nursery, and make a plan for next meeting.
Assigned tasks: All group members do discussion and search information after meeting.
31 Oct, 2011 4pm-5pm
Second meeting
Group member: Huang Jiang, Zhang Zhaohua, Li Jiabo, Zhang libin(Group leader)
Discussion topic: discuss and assign tasks for each member of the group.
Assigned tasks: Li Jiabo and Zhang libin search information for External Environment; Huang Jiang and Zhang Zhaohua search information for Internal Environment.

4 Nov, 2011 4pm-5pm
Second meeting
Grop member: Huang Jiang, Zhang Zhaohua, Li Jiabo, Zhang libin(Group leader)
Discussion topic: discuss about SWOT analysis and then finish the External Environment and Internal Environment.
Assigned tasks: Li Jiabo and Zhang libin finish External Environment; Huang Jiang and Zhang Zhaohua finish Internal Environment.

7 Nov, 2011 4pm-5pm
Second meeting
Grop member: Huang Jiang, Zhang Zhaohua, Li Jiabo, Zhang libin(Group leader)
Discussion topic: finish SWOT Analysis and the conclusion.
Assigned tasks: All group members work together to finish everything.
Marketing Plan of KUB Nursery

Vision and mission

The vision of KUB Nursery is to establish a warm, stylish and fun place for your child to grow and play. Mission: the company wants to be the excellent baby furniture provider, with focusing on product design, quality and customer service and highlighting both functionality and durability.

SWOT analysis

The SWOT analysis portrays strengths, weaknesses, opportunities and threats of an organization (Brassington and Pettitt, 2006). Strengths: KUB Nursery advances functional and durable property. It takes the advantage of social media-Facebook and Twitter-in order to make free advertisement and catch new customers. Furthermore, the firm highlights customer’s value co-creation and is its service awareness-free delivery (Bowman and Ambrosini, 2000). Weakness: the business is limited within UK and Ireland, relatively narrow consumer scope and geographic market. There are only a few types of its products. The gap between payment and deli