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论文作者:留学生论文论文属性:建议书 proposal登出时间:2011-06-11编辑:anne点击率:2711
论文字数:1133论文编号:org201106110050516443语种:英语 English地区:英国价格:$ 44
关键词:英国留学生mba Research ProposalCRMcustomer relationship management
Topic
This research proposal will analyse how to develop customer relationship management to address customer acquisition and customer retention in YiYuan in order to find the way to confront the challenges of competitors.
Abstract
Funeral industry in Taiwan, is a very traditional and extremely slow of change industry. Most of the companies are belong to family business. Back to the history of burial service, the company of YiYuan was one of the top companies in the 英国留学生mba Research Proposal centre area of Taiwan in the past, however, with the environment changing and economic development increasing in this decennium, it is facing many challenges from the other followers and its situation really made researcher worry about, so it is very important to satisfy customers and increase customers loyalty, which is mean to care the relationship with customers.
CRM is very common in the large sized company, but it is always ignored by medium-small sized organisation. So the purpose of this research is going to stress customer’s acquiring and retention to build a long-term relationship with customers to help medium-small sized company to create values. This study will be based on the research of the company of YiYuan. Firstly, it will review the relevant literature about why develop customer relationship is important, and then it is going to collect and analyse the company information from primary data and secondary data. According to analysing result of data, it will find a solution on how to address the customer retention and acquisition.
Relevant Literature
Research questions and Objectives
Questions:
Objectives:
Methodology
Journal articles
Dwyer, F., R.; Schurr, P., H.; Oh, S. (1987) “Developing Buyer-Seller Relationships”
Journal of Marketing, 51 (April), pp. 11-27.
Reichheld, F. and Sasser Jr, W.E. (1990) “Zero Defections: Quality Comes to
Services” Harvard Business Review, Sept-Oct, 68, pp. 105-11
Tanner, Jr., John F.; Ahearne, Michael; Leigh, Thomas W.; Mason, Charlotte H.; Moncrief, William C. (2005) “CRM in Sales-Intensive Organisations: A Review and Future Directions” Journal of Personal Selling & Sales Management, Spring, 25, pp.169-180
Nguyen, T. H., Sherif, J. S., & Newby, M. (2007). “Strategies for successful CRM
Implementation”. Information Management & Computer Security, Vol. 15, pp.102-115
Ross, D. F. (2005) “E-CRM from A Supply Chain Management Perspective”. Information Systems https://www.51lunwen.org/mba/ Management, Winter, 1, Vol. 22, pp. 37-44
代写需求
论文题目:本人准备要写一篇关于CRM在殡葬公司方面应用的毕业论文,希望老师能推荐一个合适的题目,并且提供一个合适的文章结构!
论文语种:英文
您的研究方向:mba
是否有数据处理要求:否
您的国家:英国
您的学校背景:英国排名50几
要求字数:提纲
论文用途:mba毕业论文
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:最终的论文要12500字,所以还请老师评估一下,要是从CRM角度去写一家殡葬公司,他主要是墓园和骨灰存放业务,那么题目怎样定才会比较好?本人现在英国,所以所有联系还请通过email
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