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ation and service enterprise. To promote this development in Germany, the Bertelsmann Foundation and its project partner, “ the ekz.bibliotheksservice GmbH is developing a special Web-based Training Course for the Librarians ” (Christian 2000, pp.266). The company will play a more important role in the relevant market of the world. At the appointed time, the total revenues of the Bertelsmann AG would achieve 5%-8% growth, and the Bertelsmann AG’s sales would promote from 20000000000 Euro to 30000000000 Euros." It is certainly that Bertelsmann will be a big media enterprise, not only because Bertelsmann currently can obtain substantial profits available from television, books, magazines, the Internet and other aspects, but also because Bertelsmann can condense the global excellent talents in order to defend its media empire ambition. Bertelsmann AG has enough patience and strength to keep the focus and energy among the field of mass media. So in the transformational process of the media industry, it can seize more opportunities. In addition, Bertelsmann AG will establish some new regional development center in the Eastern Europe and Asia, especially in China.

References:

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