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o diversify online offerings and adopt strategic marketing strategies in order to promote organizational performance and corporate value as well as boosting further development in the global market.
Key words: Internet firms; problems; strategy; internationalization; localization

Content List

Acknowledgements 4
Abstract 5
1. Introduction 7
1.1 Background Information 7
1.2 Objectives and Purposes 8
1.3 Significance of This Paper 9
1.4 Main Contents 10
2. Literature Review 12
2.1 Foundations of Global Strategies 12
2.1.1 The Theories of Internationalization Strategies 12
2.1.2 The Theories of Localization Strategies 15
2.2 The Long Tail Theory 16
2.3 Pareto Principle 17
3. An Overview of the Development and Problems of Internet Firms in China 18
3.1 The Development of Chinese Internet Enterprises 18
3.1.1 Search Engine: Baidu 18
3.1.2 Integrated Service Provider: Tencent 19
3.1.3 Online Trading Market: Alibaba 20
3.1.4 Multimedia-entertainment Enterprise: SNDA 21
3.2 The Problems in the Developments of Chinese Internet Firms 22
3.3.1 A Lack of Innovation 22
3.3.2 Excessive Emphasis on Expanding 24
3.3.3 Problems on Finance 25
3.3.4 Ethical Issues 26
4. Methodology 27
4.1 Qualitative Methods 27
4.1.1 Interview 27
4.1.2 Questionnaire 28
4.2 Quantitative methods 28
4.2.1 Data collection 28
4.2.2 Data analysis 29
5. Findings &Analysis 31
5.1 Chinese Internet Firms in Domestic Markets & Overseas Markets 31
5.1.1 Success in Domestic Markets 31
5.1.2 Failures in Overseas Markets 32
5.2 International Giants in Chinese Market & the Global Market 33
5.2.1 Failure in the Chinese Market 33
5.2.2 Success in the Global Market 35
5.3.1 Reasons of International Giants' failure in Chinese Market 35
5.3.2 Differences in Global Strategies between Domestic Internet Firms and International Enterprises 39
6. Conclusions and Recommendations 42
6.1 General Conclusions 42
6.2 Recommendations 43
6.2.1 Adjustment of Financing 44
6.2.2 Acquisition & Demerger 44
6.2.3 Expanding New Business Areas 45
6.2.4 Increase Input in Science and Technology 45
7. Reflections 46
7.1 An Analysis of the Overall Research Paper 46
7.2 Strengths & Weaknesses 46
7.3 Difficulties & Constraints 46
7.4 Effectiveness 47
References 48
Appendix 52

1. Introduction

  1.1 Background Information
In this era of accelerating development of science and technology, the Internet world has been transformed by a number of powerful forces at a rapid speed.  More and more Internet companies choose to entry the diversified industry to pursue their goals of earning financial profits, attain organizational objectives of expansion, and generate the ultimate achievement of success.  At present, the online industry is experiencing a period of transformation: it becomes an 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。