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This dissertation specialize in Marketing to research how does the Chinese internet companies dominate the local market in the competition with international Giants and the existent problems during the development.

本文专注于营销研究如何主宰中国互联网公司与国际巨头的竞争和存在的问题，当地市场的发展过程中。

Dissertation Consultation

As this is a draft proposal, I have not discussed https://www.51lunwen.org/mba/ with any University of Leicester Tutors. I am looking forward to have a deeper conversation about my dissertation topic when the supervisor is allocated. The forum I used is University Blackbord.

Topic

The title of the dissertation is supposed to be “Research on the problems and development of Internet Firms in China” at the moment.

Research Question(s)

Central Question:
How do the Chinese Internet Firms conquer the local market in the competition with international giant corporations?

Sub-Questions:
1. How do the China’s Internet Firms developed to be powerful?
2. Why International Internet Giants often failed in China?
3. Why the China’s Internet Firms hardly to go out China?
4. What are the main problems of China’s Internet Firms?

The Internet Giants mainly from U.S. enjoys a dominate position around the global market. The Giants like eBay, Amazon, Facebook and Google with their huge capital, advanced technology and excellent employees seems invincible to other competitors. However, in the world’s largest web market China which the netizens number has already exceeds 500 millions, those Internet Giants actually failed badly. In 2010, Google announced to pull out of China used to be breaking news. Google’s case is not an exception, eBay and Yahoo which arrived with high hopes for a market also failed to live up to their expectations. On the contrary, we see the China’s Internet firms like Baidu, Tencent and Alibaba achieves great success in the domestic market. This interesting phenomenon is deserved to do a deeper research to find out the reasons.

Proposed methods and ethical considerations

methodology:
In order to find out the reasons of the Internet firms’ success and the existent problems in China, this dissertation will decide to use the combination of qualitative and quantitative approaches to carry out the analysis.

Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often needed than large samples. Forms of the data collected can include interviews and group discussions, observation and reflection field notes, various texts, pictures, and other materials. In my dissertation, I will use qualitative research to collect Chinese netizens’ preference in forms of questionnaires and interviews. In this way, we can find some reasons why International Giants always failed in China’s market from the point of view of Chinese Internet users.

Quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. The objective of qua本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。