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ge group are highly active on the internet and easily influence by the advertising and their friends’ posting on Facebook, Instagram, Twitter and so on. Young people are easily attracted by the appearance as well as the functions of the watch and eventually triggered their desire to buy as collection or fashion accessories. This trendy and stylish design is well-liked and popular among young teenagers or people. This design will create an active lifestyle to captivate young consumers.

Product Positioning

Our company is using different positioning approaches which are genuine quality with reasonable price to our consumers. We offer a more reasonable price to young people so that they can afford and have the purchasing power to buy it. We are positioning our product as “famous and fashionable” product that creates a new market for the young consumers. Our product is more innovative and attractive comparing to our competitors. Our watch is made up of titanium, so it is differs from stainless steel, leather or ceramic watches. We are the first company to come out with a watch that is suitable for both left handed and right handed people. This design is actually convenient for left handed people because in the current market, majority of the watches are designed for only right handed people. This creative design makes the watch far more superior compared with others. According to the research conducted, there are a few watches that are suitable for left handed people in the market. Therefore, our company have the priority to launch this unique product to target young people’s market. We ensure that our product has a unique, credible and sustainable position in the mind of our consumers. Hence, our brand is more easily to immerse consumer into it by imposing the creativity of watch into young consumers’ mind.

Our product brings convenient to left handed people, we proceed by expanding the market for them in order to maximise our profit. Left handedness is less common than right handedness. Studies suggest that 10% to 15% of the world population is left handed. Males are more likely to be left handed than females. From 64 study populations of meta-analysis which is concerning about the incidence of left handedness in males and females, overall 8.52% of males are left handed if compared with 6.69% of females, this indicating that the male incidence being 27.4% higher than females. According to the study, about 15% of under age 30 are left handed people. (Beatrice, Page 2)

Our company launch this product with some rational product features which are rotatory, waterproof, resistance, durable and made of titanium. These features allow it to differentiate itself from other competitors in a stronger and durable manner. The functional benefits of our watch include the watch-case which can be spin freely and it can be worn by both left handed and right handed people. Our company will ensure that the product is valuable for our target consumer by creating the trendy style, modest price and high quality watch. By purchasing our watch, consumers can gain different emotional benefits from it such as being fashionable, being cool and differentiate from others. This kind of watch design fit different personality of young people for example young, active, playful and passionate. Our company create the distinctive feature which is differentiated from other competitors’ product is appealing to young target