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论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2014-06-11编辑:lzm点击率:6874
论文字数:1865论文编号:org201406111946277943语种:英语 English地区:中国价格:免费论文
关键词:Individual QuantitativeApple iPods量化分析苹果ipod音乐Group Statistics
摘要:This research is trying to find where iPod users get their music and to know if these resources legal or not. At the same time, it also looks at the influences for people acquisition. Thereby some hypotheses were developed and tested.
what speed is the connection how often would you download without paying
what speed is the connection Pearson Correlation 1 .140
Sig. (2-tailed) .184
N 91 91
how often would you download without paying Pearson Correlation .140 1
Sig. (2-tailed) .184
N 91 91
The sig is .184 and the Pearson correlation is .140
Conclusion:
A weak positive non-significant association was founded between the connection speed and the frequency of download without paying. Therefore, H3 isn’t supported.
H4 is also tries to figure association between the literature and iPod resources. It should use the Pearson’s correlation technique.
Correlations
describe your computing/internet skills where would you say you source your music on your ipod from
describe your computing/internet skills Pearson Correlation 1 -.188
Sig. (2-tailed) .075
N 91 91
where would you say you source your music on your ipod from Pearson Correlation -.188 1
Sig. (2-tailed) .075
N 91 91
Sig is .075, Pearson correlation is -.188.
Conclusion:
A weak, negative non-significant association was found between computing literature and the iPod resources. H4 is therefore not supported.
4 Discussing of the findings
This research is trying to find where iPod users get their music and to know if these resources legal or not. At the same time, it also looks at the influences for people acquisition. Thereby some hypotheses were developed and tested. The tests results show only the hypotheses 1 was supported that different ethic belief people do have difference in their behaviors. Nevertheless, it refused the other influences such as ages, Internet connection speed and the literature of computing. For researchers, this research could help making marketing strategies.
1 pushing and controlling strategies
Due to the support result of H1, marketers can use strategy to use this impact that influent people obtaining music through legal channels. It needs to tell iPod users that piracy is ethically wrong strongly and clearly via educating or communicating because this leads to reduce the illegal personal download behavior directly. In another way, marketers should pay attentions on those who download illegally may not have strong ethic believes or didn’t know that at all.
2 don’t ignore
After the tests, the H2 wasn’t supported. It tells that no matter the user young or not, they still may download illegally. Therefore, marketers should never ignore older users. They may have same possibilities download illegally.
3 no need to worry the internet connect speed
Rejecting H3 explains that no need to worry about the Internet connect speed will arise the illegal download frequency. For music industry, the high Internet-connect speed means the opportunities people purchasing from Internet. Controlling the Internet connect speed is not necessary. The frequency of illegal downloading doesn’t cause by speed.
4 knowledge doesn’t means won’t
The test of H4 shows that nothing is between the literature of computing/ Internet and music obtaining channels. Therefore people won’t choose more legal cha本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。