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e for animal things, the Council was just  poorly coordinated  even  had  never got going.（Securities and Exchange Commission, 2006）All of those things of KFC are related to ethic problem, but what is the meaning of ethics? Ethics is a kind of knowledge of philosophy, which we will follow its principles such as the idea of Good when we deal with our life things. (Louis & Pojman, 2011)  However, KFC, the fast food giant, has been ordered to pay $8.3m to a poisoned girl’s family. (BBC News, 2012). It makes us question the ethics in the producing of KFC’s fast food.
 
Ethical Issue of the KFC Company
 
KFC Company has faced with ethical issues in some aspects in recent years. It can say that the process from the products’ design to the consumption is closely related to the ethical issues. However, the design plays a key role in the process. Just like what Adrian Forty stated “Far from being a neutral, inoffensive artistic activity, design, by its very nature, has much more enduring effects than the ephemeral products of the media because it can cast ideas about who we are and how we should behave into permanent and tangible forms”. (Forty, 1986) KFC uses hydrogenated oil in the producing of its fried chicken, and it does not seriously care about whether the kind of oil will hurt the customers’ heath. In this way, the action of the KFC Company dose not confirm to ethical principle—the idea of Good. If the thing goes on like this, people will believe the design of one company’s products is to create some spurious value, cynical manipulation, and try proving the inflated price of the product through its creating false impression of status and exclusivity. (Conran, 1996) Although different people have their own different design standard, the KFC Company should pay much more attention to its products’ design. The so called ethical product put the product safety, consumer privacy, and employee welfare, fair pricing in the first place and fight against the purchase decision. (Crane, & Matten, 2007) Today, advertisement is a dispensable part of one product’s promotions. In the field of product’s promotion, there are also some ethical issues such as advertise false information of the company’s products, mislead consumers to buy its products. However, different people hold different opinion to advertisement. Some people think that advertisement is a great art in the twentieth century. (Marshall & Robert, 1976) But some other people hold a totally different opinion. For example, Stephen Butler Leacock stated that advertising can be described as a kind of science in which the potential of human wisdom will certainly be fully tapped in order to get money from it. (Stephen, 1982) it is true that company advertise for its product widely without having any reference to nutritional values. For example, the KFC Company is famous for its specific food, the fried chicken food. However, the advertising slogans, no matter the past ones, “Finger lickin’ good”, “Follow your taste” or the present one, “So good”, all of them have no reference the fast food’s nutritional values at all. It is confirm to business ethics. The so called business ethics is “the study of business situations, activities, and decisions where issues of right and wrong are addressed”. (Crane, & Matten, 2007) When it comes to the right and wrong, it just means the activities of the company are moral本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。