l Body Shop Company
In 1976, Anita Roddick, the CEO of Body Shop Company, set up a shop in Brighton. At the very beginning, it just a little store sells a handful of creams and hair-care products in the street. But now, it has become an international company which owns more than 2000 outlets in over 50 countries, and is called as “the leading ethical company in the world”. (Annette Sinclair; Barbara Agyeman, 2005) (JONATHAN GUTHRIE, 2007) With the great success it achieved, in the year of 2006, it was sold at a price of 130m pounds to L’Oreal.
Look back the history of its development, the great achievement it has today is base on the step by step expansion these years. The following parts of the essay are going to give a brief analysis of the international expansion of the body shop, and how it is different from its rivals.
l External Motive
l Objective
l Region selection
The demand factor
The labour force factor
The material and technique factors
The impression factor
l Reference
Zhi Ming,(2003),the code of the development of body shop, factory management, Apr,2003,
Roger L.Burritt, Glen Lehman, (1995),the body shop wind farm-an analysis of accountability and ethics,british accounting review,(1995) 27,167-186
论文编号：w20070429390
论文题目： Body shop company
论文详细要求：Insruction 论文指导
您的研究方向：mba
要求字数：1500
论文用途：本科课程论文 Bachelor Degree
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