英语论文网

Corporation Fiscal 2008 Annual Report. Available at: https://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MTExNzN8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1. [Accessed: 23 November]

Oxfam. (2001)The Coffee Market-a Background Study. Available at: https://www.maketradefair.com/assets/english/CoffeeMarket.pdf. [Accessed: 23 November]

Patton,D (2007) East Africa: Starbucks Plans Sh64m Coffee Centres in Region. Available at: https://allafrica.com/stories/200712100022.html [Accessed: 23 November]

Clark, A, (2008) Starbucks Keeps It Simple with a $1 Coffee. Available at: https://www.guardian.co.uk/business/2008/jan/23/starbucks.useconomy  [Accessed: 23 November]

Smale, W (2008) Why Starbucks’ Sales Have Gone Cold. Available at: https://news.bbc.co.uk/1/hi/business/7219458.stm [Accessed: 23 November]

Starbucks (2008) Company Profile. Available at: https://www.starbucks.com/aboutus/Company_Profile.pdf. [Accessed: 23 November] Businessballs (2009). Pest market analysis tool. Available at: https://www.businessballs.com/pestanalysisfreetemplate.htm [Accessed: 21 November, 2009].

Capon C. (2008). Understanding strategic management. Harlow: Prentice Hall.

Clout L. (2008). Starbucks offers free refills to best credit crunch. Available at: https://www.telegraph.co.uk/news/uknews/2472814/Starbucks-offers-free-refills-to-beat-credit-crunch.html [Accessed: 21 November, 2009].留学生论文https://www.51lunwen.org/

Regis University (2009). Starbucks strategy analysis. Available at: https://www.docstoc.com/docs/7779701/Starbucks-Strategy-Recommendations [Accessed: 21 November, 2009].

Starbucks (2009) Environmental stewardship. Available at: https://starbucks.co.uk/en-GB/_Social+Responsibility/Environmental+Stewardship.htm [ Accessed:21 November, 2009].

Starbucks 2008 annal report (2009) Starbucks 2008 annal report. Available at: https://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MTExNzN8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1 [Accessed: 21 November, 2009].留学生论文https://www.51lunwen.org/

Starbucks Annual Reports

https://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsannual

https://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html

https://www.businessweek.com/bwdaily/dnflash/content/jan2008/db2008017_731161.htm

Appendix

A brief introduction
The Starbucks Coffee Company grew slowly but by 1981 had 4 retail stores and a roasting plant that sold whole bean coffee in Seattle only.

By 1983 the marketing manager had a vision of re-creating the magic and romance behind the Italian coffee bar and wanted to test out the concept of selling espresso by the cup. When Starbucks Coffee opened its 6th store in downtown Seattle, the idea had become a hit. Within 2 months the new store was serving over 700 customers a day and it was selling 3 times more than the whole bean locations.

In 1987, the owners of Starbucks Coffee Company decided to sell their coffee business along with the name to a group of local investors for $3.7 million.

The new investors were told that they would open 125 Starbucks coffee stores in the next five years. Starting from a base of 17 stores in 1987, the company expanded rapidly to Vancouver, Portland and Chicago.

By 1991 Starbucks had expanded into the mail-order catalogue business, licensed airport stores and expanded further into 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。