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摘要：This dissertation examines the development strategy of Langham Yangtze Boutique (LYB) of China, which is based on the strategic management theory and analytical tool of Five Forces.

ment Analysis of LYB 41
3.2.1 Rivals analysis of LYB 42
3.2.2 Development of LYB 45
3.2.3 Service Facilities Analysis 45
3.2.4 CSR of LYB 46
3.2.5 Marketing Analysis of LYB 46
3.2.6 Financial Condition Analysis 47
3.2.7 Human Resources Analysis 48
3.2.8 Customer Survey 49
Chapter Four: Discussion 53
4.1. The successes of LYB’s current strategy 53
4.1.1 LYB grasps the outside developmental opportunities 53
4.1.2 LYB keeps very good relationships with local government 54
4.1.3 LYB combines the local brand with the Langham brand 55
4.2 The failures of LYB’s current strategy 56
4.2.1 The randomness of enterprise’s strategy 56
4.2.2 Pay less attention of the market environment 57
4.2.3 Less qualified human resources 57
4.2.4 High energy costs 58
4.2.5 Standardized service to spare but insufficiency individuation 58
4.3 The future developmental strategy of LYB 59
4.3.1 An Analysis of LYB’s Competitive Environment 59
4.3.2 The business strategy based on five forces model 65
Chapter Five Conclusion and recommendation 70
5.1 Conclusion 70
5.2 Recommendation 72
Reference 76
Appendix One: Interview Outline 80
Appendix Two: Consent Statement 82

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