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本文是选择一家中国的WOWO零售公司使用适当的理论框架去评估。由英国论文之英国论文策划组提供。
论文语种：英文
您的研究方向：business management
是否有数据处理要求：否
您的国家：英国
您的学校背景：英国普通大学
要求字数：3000
论文用途：本科课程论文 BA Assignment
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：题目：选择一家零售公司，英国的或者中国的，但必须不具有国际发售，只是在本地。使用适当的理论框架去评估。
此论文的要求请看我所发的附件（重点在红字部分）注意附件里面Learning Resources提到的text book 尽量能用到这些书本的知识或者此作者的知识
参考文献格式 havard
参考文献数量 15个

An international viability study based on ‘WOWO’-China

1.0 Introduction
Retail Marketing has become more and more important in today’s business world. It makes great change in our life and supply convenient and cheap to most customers. What is retail marketing? It is “Any business that directs its marketing effort towards satisfying the final consumer based upon the organisation of selling goods and services as a means of distribution.”(Gilbert, 2003), or we can say retail marketing is “The sale of goods and services to consumers for their own use” (McGoldrick, 2001).

Table of Contents
1.0 Introduction..........................................2
2.0 Choice of retailer....................................3
3.0 Analysis of the basic competitive advantage...........3
3.1 Value chain analysis..................................4
3.2 Value equation analysis...............................6
4.0 Marketing mix analysis................................6
4.1 4Ps analysis..........................................7
4.2 Other retail marketing mix............................8
5.0 Operational challenges................................9
6.0 Application of retail specific theories...............10
6.1 Benefit and Market entry methods......................12
6.2 Application of Simpson and Thorpe’s PLIN model.......12
7.0 Presentation..........................................13
8.0 Reference.............................................14

8.0 Reference
David, G and Fiona, S. (2004). ‘The current use of marketing in UK retailing’, International Journal of Retail & Distribution Management, 32(5), Pp: pp. 242-251

Jack R,M & David M, M & Janet, H. (1994). ‘Enhancing competitiveness through the new market value equation’, International Journal of Operations & Production Management, 14 (11), Pp: 7-22

Leonard L. Berry.(2001). ‘The Old Pillars of New Retailing’, Harvard Business review, April , Pp:5-11

Michael E. P. (2008). ‘The Five Competitive Forces That Shape Strategy’. Harvard Business review. January, Pp: 25-40.

Michael E,P & Mark R,K.( 2006). ‘Strategy & Society The Link Between Competitive Advantage and Corporate Social Responsibility’. Harvard Business review, December, Pp: 78-92

Papadopoulos, N. and Martín Martín O. (2010), “Toward a Model of the Relationship Between Internationalization and Export Performance”, International Business Review, 19, Pp: 388–406.

Peter , McGoldrick & Emily, C.(2007). ‘The independent retail chemist chances for survival’, The Independent Retail Pharmacies, Pp:1 2-16

Peter G. P. W. (1986). ‘International marketing policy: A discussion of the standardization construct and its relevance for corporate policy’, Journal of International Business Studies, 17(2), Pp: 55-69

Subhash C.J. (1989), ‘Standardization of International Marketing Strategy: Some Resea本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。