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he market of a consulting firm as indicated in previous Chapters are industry, continent, size of customers. In case of GCP industry may be best choice in order to be able segment the market of its Project Department, where most clients are operating in the construction industry. The second target should be foreign investors in the tourism industry.

The segments have important implications for many aspects of marketing strategies, including the selection of services, advertising methods, promotion and price for each segment.

Marketing Mix

Marketing mix here includes services, pricing, promotion and distribution strategies. These strategies are going to be formulated focused on each target segment of GCP company.

Service Strategies

For foreign investors in construction, GCP will offer package service including providing secondary data about the Polish construction industry, foreign investment environment; conduct market and marketing research (if required); recommending potential Polish partners and available construction sites in the country; feasibility study, arranging necessary procedures to get investment license, construction project management consultancy. It means, GCP will accompany its clients right after they enter Polish till the finish of construction project, facilitate them in Polish market, be available to guide at any time.

For foreign investor in tourism, GCP will offer package service including providing information on Polish tourism market, foreign investment environment; cooperating with Polish tour agents to supply package tours within Poland, combine city tour and beach, train tour guide, prepare information material about Poland tourism both for sale and for free (folders).

For Client of patent department, patent services is supplementing to consulting service, patent attorney sometimes can suggest investment direction for their clients since they understand the market thoroughly, however, consulting service is not function of this department.

Pricing Strategies

As package service is being offered, then package pricing should be charged. Consulting fee for every stage of the whole process should be calculated. For example, these fees should be charged in construction project.

Consulting fee should base on expenses, competitor's fee and mostly on value of the services. The quality of service will decide its fee. Client of GCP are foreign investors, they rather pay high fee at high quality services than pay less at bad quality.

Payment can be made in cash or cheques to accounting department. And payment period can be negotiated between company and client. It is unnecessary to collect all payment at once, moreover this makes client uncomfortable.

Promotion Strategies

Advertising is still a popular tool, but advertising in local newspaper is not enough. GCP should advertise in foreign newspapers especially business, construction, tourism newspapers and journals 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。