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      在本章中，将详细介绍了研究方法，包括研究目的，研究方法，研究设计，数据收集方法，数据分析方法。

      研究目标

      在第一章论文格式引言中提到，本研究的目的是识别和确定在跨文化企业的供应商管理，这在中国沃尔玛已被选为本研究的案例研究组织。因此，基于研究的目的，这项研究有七个主要的研究目标，如下：

      methodology
      In this chapter, research methodology will be presented in details, which covers the research objectives, research design, research methods, data collection approaches, data analysis approaches
      Research Objectives
      As mentioned in the introduction chapter, the aim of this research is to identify and determine the supplier management in cross cultural business, which Wal-Mart in China has been chosen as the case-study organisation for this research. Therefore, based on the aim of the research, there are seven main research objectives for this research, which are presented as below:

确定在跨文化差异在中国扩张的沃尔玛的供应商管理的挑战；

识别问题和困难，遇到了在供应商管理沃尔玛当他们扩展到中国市场；

确定在中国市场的沃尔玛的供应商管理策略；

确定供应商的态度，目前的供应商管理策略，沃尔玛在中国市场；

识别和确定在中国市场在供应商管理方面的考虑到沃尔玛的性能；

确定的长处，弱点，机会和对沃尔玛目前的供应商管理策略将对中国市场；

并给出在沃尔玛和其他跨国零售企业在中国市场的进一步发展，对供应商管理的改进建议

- Identify the challenges in cross cultural differences for supplier management of Wal-Mart in their China expansion;
- Identify the problems and difficulties have met in supplier management for Wal-Mart when they expanded into China market;
- Identify the supplier management strategies of Wal-Mart in China market;
- Determine the suppliers’ attitudes towards the current supplier management strategies of Wal-Mart in China market;
- Identify and determine the performance of Wal-Mart in China market considering in supplier management aspect;
- Determine the strengths, weaknesses, opportunities and treats of current supplier management strategies of Wal-Mart towards their China market;
- And give recommendations on improvement on supplier management for Wal-Mart and other multinational retail business in their China market for further development
Research design
In order to successfully achieve the research aims and objectives, this research is designed to use case study strategy to conduct the supplier management in cross cultural business. Saunders et. al. (2009) have stated that the case study strategy could specifically focused on a case for identifying business issues in real business world, thus to offer the details and in-depth research for the research aims. Wal-Mart in China market has been chosen as the specific case because the significant cultural differences from China and the US and the success performance of Wal-Mart in China market.
Research methods
Based on the objective of the research, the field of the research has been decided, it covers four main aspects: cross cultural business, supplier management, Wal-Mart and China. Hence, by combining the results from literature review, survey and interview, Figure 3-1 shows the research methodology for this research.
Data Collection Approaches
As mentioned by Abramson and Abramson (1999), “The choice of data collection method depends on the information you need to achieve your evaluation objectives”. As this research is aimed to evaluate the supplie本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。