Case Analysis of Selected Change Strategy:Knowledge Management

Course: Organisational Change Strategies

Question No. 3
Table of Content
1. Change Strategy Overview 3
1.1 Cultural Background 3
1.2 Communication Defined 3
1.3 Ground Theory and Related Literature 4
2. Case Study Overview 7
2.1 Case Choice & Description 7
2.2 Data Collection 8
3. Change Assessment 9
3.1 Attitudes towards Leaders' Decision 9
3.2 Approaches to Task 9
3.3 Conflict Resolution 10
4. Evaluation 11
4.1 Communication Style 11
4.2 The Effect of Setting Factor on Conflict Management Style 12
References 13

1. Change Strategy Overview
1.1 Culture Defined
To start with, it is necessary to define culture as is the case with every inter-cultural study. The term culture has numerous definitions. According to Ting-Toomey (2003), culture is "a system of knowledge, meanings, and symbolic actions that is shared by the majority of the people in a society". From here, we see that culture influences the way how people think and behave. As members of a society, individuals exemplify to some extent, some collective features of certain group of people. It becomes more observable when individuals from different cultures communicate with each other. In this thesi英语论文网 【http://www.51lunwen.org】s, the example is communication between Chinese and Germans within organizational project team.