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论文作者:51lunwen论文属性:学期论文 termpaper登出时间:2008-07-09编辑:点击率:9418
论文字数:3626论文编号:org200807091046022758语种:英语 English地区:英国价格:$ 33
关键词:international businessReportESHLorganizational behaviorBusiness cultureInformation Communication Technology
Tasks
Section 1 Management and Organisational Behaviour
1.1 Evaluate the decision to open up a new branch in Glasgow or in Ashford.
1.2 Discuss organisational/operational changes the company will have to consider making if they are to cope with their ambitious growth plans.
1.3 Discuss how the company can achieve a teamwork spirit and co-ordination in the widely geographically dispersed organisation.
Section2 European Business
2.2 Discuss how ESHL can asses the viability of the initially selected new foreign markets.
2.3 Discuss business culture issue ESHL may have to deal with in operating in the proposed foreign markets.
2.3 Discuss the advantages or disadvantages in extending operations in other EU member state markets and contrast with opportunities and threats in operating outside the EU/and or in new EU member states.
Section 3 information Communication Technology(ICT)
3.1prepare either an access database or an Excel spreadsheet containing details of 10 of your customers including names, addresses, phone and e-mail. Print out this information and include in your written report.
Excel:
Ensure each column is formatted correctly(I.e. as text number etc)and use a separate column for each of the following
1.first name
2.last name
3.house or building number
4.street
5.town or city
6.postcode
7.phone number
8.email address
Access:
1.please ensure you have at least 8 named fields, the same as Excel
2.please ensure that all your fields are wide enough to read all the information contained in the records
3.ensure that fields are formatted correctly, and that there are no issues with punctuation, spelling, spacing, or missing/incorrect STD codes.
4 ensure you name fields rather than records.
Please notes that as per the CLAiT exam, you are penalised for poor punctuation and incomplete telephone numbers or email addresses. Phone numbers should have the correct number of digits, and correct STD codes, even if the actual phone number itself is fictitious. Please also note that there are no spaces in email addresses, and that website addresses instead of email addresses are not acceptable. Please also ensure you spell providers’ names like Hotmail or Yahoo correctly.
3.2 using Word, prepare a letter explaining an introductory offer you would like to make to your customers
By definition, these will be new customers rather than existing customers, and the key word here is letter. Offers in the form of leaflets to existing customers are not acceptable, and the layout and content of your letters must be to the existing standards expected of formal letters. Please note that poor punctuation, spelling, and syntax will result in a fail grade for this part of the assignment as your introductory offer will not be taken seriously by a potential customer.
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