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1.0 Background背景 3
2.0 Business research problem商业研究问题 4
3.0 Research Design研究设计 4
•Research Methodology: 4
•Research Questions 5
•Research Boundary 5
4.0 Data collection methods数据收集办法 6
5.0 Sampling Plan样本计划 8
6.0 Data Analysis数据分析 10
7.0 Ethical consideration伦理思考 12
8.0 References参考文献 12

1.0 Background背景

Company企业: Thera Chi is a small massage shop located in Garden Town Shopping Centre in Toowoomba, Australia. 智尊者是位于澳大利亚图文巴花园城购物中的一个小按摩店。Thera Chi was started in 2011 by an Australian Chinese with four well qualified employees. 智尊者于2011年由澳大利亚籍华人与四家合格的员工开设。Location is an advantage to Thera Chi as Garden Town Shopping Centre has a supermarket, Post Office and Best & Less. 位置对智尊者是一个优势，因为花园城购物中心设有超市、邮局和便利店。

Mission宗旨: To ensure customers experience the wondrous benefits of perfect massage.确保客户体验到完美按摩的奇妙的好处。

Services:服务：
1) Chinese acupressure massage中国指压按摩(with each sub item priced at $1 per min)
2) ReMedial massage price (with each sub item priced at $ 6 per min)
Thera Chi additionally provides effective treatment to problems like sciatica, tennis elbow, frozen shoulder, neck discomfort etc. Comfortable capacious private massage rooms add more value to the above services which Thera Chi provides and differentiates it from its competitors.

Competitors:竞争者
1)Bruce Massage Shop布鲁斯推拿店: Located in Grand Central Shopping Center only 5 minutes walking distance away from Thera Chi.位于大中央购物中心距离智尊者只有5分钟的步程。Provides massage services at the same price range as Thera Chi.提供的按摩服务与智尊者处于相同的价格范围。
2)Margaret Massage Shop: Located in Margaret street only 5 minutes walking distance away from Thera Chi. Provides massage services at higher price than Thera Chi.

7.0 Ethical consideration伦理思考

•Collection of Age group and Income Data: Respondents might not be willing to provide this information.年龄组和收入数据收集：受访者可能不愿意提供此信息。 It is the responsibility of the market researcher to ensure that proper explanation is given to the respondent and make him understand that his data will not be shared to anyone. 确保给予被调查人合理的解释，并让他们明白，他们的数据不会被其他任何人知道，这是市场调研公司的责任。 Sometimes the market researcher should use his discretion to identify the age of the person based on his appearance.
•Interviewing of female customers女顾客的采访： It is always better to have a female Marketing researcher interview a female respondent as they might not be willing to share their experiences and opinions because it is relating to body service. 由一位女性市场调查人员采访一个女性受访者始终是更好的，因为他们未必愿意分享他们的经验和意见，因为它和身体服务有关。

8.0 References参考书目https://www.51lunwen.org/AmericaThesis/

•David, J. Carson, Audrey Gilmore, Chad Perry and Keill Gronhaug. Qualitative Marketing Research. London: Sage 2001.
•Donald, R. Lehmann, Sunil Gupta and Joel H. Steckel. Marketing Research. New York: Prentice Hall 1997.
•Krishnaswami, O.R. and Satyaprasad B.G. Business Research Methods. Mumbai, INDIA: Global Media, 2010.
•Zikmund, WG. Business Research Methods. Mason: South-Western Cengage Learning, 2003.
•Zikmund, WG and Babin BJ. Exploring Marketing Research. Mason: South-Western Cengage Learning, 2010.