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30 , mainly because of insufficient attention to all sectors of the animation industry , of course , the first is the government , the whole Chinese population of 1.3 billion of the world's 1/3, only the central national television and Shanghai Animation Film Studio two production bases , and China's per capita possession of animation only 0.0012 seconds , while Japan's per capita amount is 300-480 seconds. Instead, many private organizations or individuals to the spirit of the love of the heart of the animation into animation in the past. Members of these organizations generally young and passionate , but the funds , equipment, a serious shortage , coupled with fragmentation , making it impossible to complete high-quality long-form animation and animated films. Animation talent for serious attacks and demand imbalance , leading to lack of animation originality .

Animation animation industry generally consists of pre-market research and planning, production and animation production, animation marketing ( distribution ) , animation playback, animation derivative products development and operation of five parts , a chain of industrial chain in this industry every link in the chain have a direct impact on the quality of the operation to the next part of the success or failure of a cross-cutting and mutual restraint , mutual promotion of organic whole , and those in which every aspect of the development of the industry and involve numerous ( eg planning company , animation production companies , radio and television industry, the publishing industry , players , apparel and more than 20 industries ) in the domestic animation , the animation industry chain did not set up, often animated program production , in addition to finished playing a part is basically a passive state of stagnation , there is a little better for publishing books and audiovisual , and toys and image authorization is rare , cartoons aired alone simply can not get the appropriate return on capital must be derived through product development to achieve profitable. And this chain of divergence, led to China's animation industry is difficult to create brilliant. In 1999, the mainland animated blockbuster " Lotus Lantern" made a box office victory , in the year ranked second. The BU Hai shadow factory but did not build on the progress , Lotus Lantern image appears only in small stationery products, profits were minimal.

Disney's production of " Mulan ", the story of the main frame and the image of the classic story from ancient China , but has been repackaged to make this "Mulan" has become a thoroughly American heroine heroism , and thus more in line with the aesthetic of Americans concept . While the other is known as " the first original with the three-dimensional animated film" epic anime giant piece " Thru the Moebius Strip " , but not welcomed by the people . 4 This cartoon from the storyline to the overall style and both are Hollywood mode. Beijing Film Academy professor Zheng Dongtian said: "The car chases like " Star Wars " , the city constructed like " The Fifth Element " , war scenes like the" Lord of the Rings . " Story is from abroad to learn, the whole film does not convey Chinese culture essence , in addition to investments in power 'is the Chinese people outside , almost do not see are made in China . "
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