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tal transformation. Also underway traditional minilab digital innovation, increased to digital color photographic processing machine . While it is equipment, techniques , methods, replacement period, but the general trend is to replace eventually digitized simulated . [ 2 ]

Photography and now has one hundred years of development history , in 1826 the founder of French photographer Nipu Si coated with bitumen of Judea a metal plate on the camera obscura , the exposure completed the world's first permanently preserved made by photographic images. To 1836 , Frenchman Daguerre improved daguerreotype , reducing the exposure time and improve image quality. Study in the silver version at the same time , Britain's William Fox • Henry • developed a " Carlo -style photography France ." His greatest contribution was the first time during the shoot was a negative image , this contribution led to modern photography and photographic mechanical perfection . And a film , or a negative theory can be copied countless positives, so from the public and the commercial promotion of speaking Talbot Carlo -style photography France apparently promising and advantages. Especially for the dissemination and print ads intervention development has laid a solid foundation. [ 3 ] was the first newspaper ad photographic technique using planar media . The combination of photography and advertising , can be traced back to the 1850s , when the advertising photography was first used in France and the UK selling fashion style and style pamphlet . To the 1880s , began to use the stencil plate-making process for magazines and newspapers printed photos. From the 1950s to the 1980s along with color film quality continues to improve, make photography more perfect, the emergence of electronic flash and its advanced features for the modern creative advertising photography has injected new vitality. With advances in technology , photography also developed at an alarming rate , the traditional camera a revolution took place - Camera automated. 90 Digital Photography fore, is outright revolution , from the traditional silver halide photographic mode to enter a new era. Today's design , a variety of new forms , techniques and materials are emerging and are widely used in graphic design , which greatly expanded the print ad performance space , and make it look colorful form of expression . In the business world, the need for the demands of the content , photography accelerate the penetration of print ads , and by special favor, to commercial photography provides a stage for many advertisers competing application owners with a strong visual expression of this new form of media , to help they achieve better economic efficiency. Because photography is accurate, true to convey features , advertising photography has won the trust of buyers and sellers .

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