英语论文网

ses sharply. In order to help the consumers in China to know the cosmetic products better and use them in a right way, a Chinese version of the cosmetic instruction is a must.  However,  the  present  translation  of  cosmetic  instruction  is  far  from  satisfaction. Some  translators  consider  translation  as  a  one-to-one  transfer  between  languages. Therefore, they adopt a word-for-word translation for all the information presented in the English  cosmetic  instructions,  with  no  consideration  of  the  aesthetic  function  and  the vocative  function  of  the  cosmetic  instructions.  As  a  result,  the  Chinese  version  of cosmetic instructions is so rigid that they cannot arouse the interests of the customers, let alone encourage a buying behavior from them. While, some translators realize that there are  differences  between  different  cultures  and  some  information  in  the  cosmetic instructions  cannot  be  translated  into  Chinese,  thus,  they  change  the  information  in  the original text at their will. Consequently, their translation distorts the original information and consumers are deceived.  This  research,  under  the  guidance  of  Skopostheorie  and  text  typology,  aims  to propose  feasible  methods  and  strategies  to  improve  the  quality  of  translation  through examining  the  English  cosmetic  instructions  and  their  Chinese  versions.  As  long  as  the translation  quality  is  improved,  the  promotion  of  the  beauty  products  will  be  more effective.  At  last,  a  win-win  situation  will  be  reached,  for  the  consumers  have  a  better understanding  of  the  cosmetics  and  choose  the  most  suitable  beauty  products  for themselves;  meanwhile,  the  manufacturers  and  retailers  can  get  the  profit  they  wanted. That’s the ultimate significance of the study.  
...........

CHAPTER TWO  LITERATURE REVIEW 

Skopostheorie  is  one  of  the  most  landmarks  in  the  German  School  of  functionalist translation  theories.  It  is  very  popular  for  providing  flexible  guidance  to  different  text types. Scholars around the world have done many researches on the theory. Since brought in China in 1987, Chinese scholars have discussed the theory and applied it to translation in different areas. The translation of texts about cosmetics is an area where many scholars show great interests. In  this  chapter,  studies  on  the  Skopostheorie  and  the  translation  of  cosmetic  texts will be reviewed. On the shoulders 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。