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The Testament of a Furniture Dealer A Little ΙΚΕΑ®Dictionary
By Ingvar Kamprad, IKEA founder
Published by Inter IKEA Systems B.V.2007
2 The Testament of a Furniture Dealer. A Little IKEA Dictionary © Inter IKEA Systems B.V. 1976 - 2007 © Inter IKEA Systems B.V. 1976 - 2007 The Testament of a Furniture Dealer. A Little IKEA Dictionary 3
A Little ΙΚΕΑ® Dictionary
代写留学生论文Words 24
Humbleness 25
Will-power 26
Simplicity 27
The many people 28
Making do 29
Experience 30
Doing it a different way 31
Never say never 32
Fear of making mistakes 33
Status 34
... the IKEA Way 35
Bureaucracy 36
Honesty 37
Common sense 38
Cost-consciousness 39
Accepting and delegating responsibility 40
Facing up to reality 41
Togetherness and enthusiasm 42
Contents
The Testament of a Furniture Dealer
To create a better everyday life for the many people 6
1. The product range – our identity 8
2. The IKEA spirit – a strong and living reality 10
3. Profit gives us resources 12
4. Reaching good results with small means 13
5. Simplicity is a virtue 15
6. Doing it a different way 16
7. Concentration – important to our success 17
8. Taking responsibility – a privilege 18
9. Most things still remain to be done. A glorious future! 20
4 © Inter IKEA Systems B.V. 1976 - 2007 © Inter IKEA Systems B.V. 1976 - 2007 The Testament of a Furniture Dealer. A Little IKEA Dictionary 5
The Testament ofa Furniture Dealer
6 The Testament of a Furniture Dealer. A Little IKEA Dictionary © Inter IKEA Systems B.V. 1976 - 2007 © Inter IKEA Systems B.V. 1976 - 2007 The Testament of a Furniture Dealer. A Little IKEA Dictionary 7
To create a bettereveryday life forthe many peopleby offering a wide range of well-designed, functional home furnishing
products at prices so low that as many people as possible will be able
to afford them.We have decided once and for all to side with the many. What is good for ourcustomers is also, in the long run, good for us. This is an objective thatcarries obligations.
All nations and societies in both the East and West spend a disproportionateamount of their resources on satisfying a minority of the population. In ourline of business, for example, far too many of the fine designs and new ideasare reserved for a small circle of the affluent. That situation has influencedthe formulation of our objectives.
After only a couple of decades, we have achieved good results. A well-knownSwedish industrialist-politician has said that IKEA has meant more for theprocess of democratisation than many political measures put together. Webelieve, too, that our actions have inspired many of our colleagues to workalong the same lines.
Sweden, our “domestic market”, has become a world pioneer in that
many of the new concepts have been devised right from the outset for the
benefit of the many – all those people with limited resources. We are in theforefront of that development.
But we have great ambitions. We know that we can be a beneficial
influence on practically all markets. We know that in the future we will
be able to make a valuable contribution to the process of democratisation
outside our own homeland too. We know that larger production runs give us
new advantages on our home ground, as well as more markets to spread our
risks over. That is why it is our duty to expand.
The means we use fo