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企业管理:Business expansion and diversification [2]

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2013-09-10编辑:yangcheng点击率:3547

论文字数:1481论文编号:org201309092223206921语种:英语 English地区:中国价格:免费论文

关键词:企业管理企业扩张企业投资

摘要:公司采取扩张战略,除了进行主业扩张外,还可以选择向其他行业和领域发展。事实上,很多处于成熟期,产品的市场需求趋于饱和,主业的产能已达到经济规模,要素投入后的边际收益递减并低于社会平均利润率的公司为了保持可持续发展,就必须进行多元化投资,寻找新的利润增长点。

set restructuring .

June 1998 , North China Pharmaceutical cost only 17 million yuan Taiyuan pharmaceutical mergers 100t cephalosporin the 5th annual production lines , while the new one the same production lines need to invest 50 million yuan ; thirty-nine Pharmaceutical Group to 5,000,000 yuan merger Ya'an pharmaceutical factory , the plant prior to the merger amounted to only 1.5 million yuan annual profit , the plant's products to enter the post-merger Sanjiu Group 's sales network , sales increased significantly , so that profits soared to 15 million yuan , a truly low-cost and high efficiency.

From the current situation, mergers and acquisitions mainly in the form of the following forms:
(l) according to business buyers and sellers of business products and market relations can be divided into :
① horizontal mergers ( horizontal merger ) , referring to the same product in the same industry or between enterprises mergers and acquisitions. Its purpose is to expand the scale of production, control or influence of similar products in the market , help to achieve economies of scale and industry concentration .
② vertical mergers ( vertical merger ) , according to industry related degree , backward acquisition of raw materials manufacturers or suppliers to ensure supply of raw materials ; forward merger products vendors and device manufacturers, open up sales channels .
③ expand product categories of mergers and acquisitions, means living with a stand or sales contact , but no direct competition between enterprises mergers and acquisitions.
④ expand the market of mergers and acquisitions , referring to the same product , but the product in different regions of the two companies on the market of mergers and acquisitions .
⑤ mixed mergers and acquisitions, corporate products and the market is no connection mergers and acquisitions, in order to achieve diversified development strategy .
( 2 ) mergers and acquisitions by using different methods can be divided into four types:
① assumed debt M & A : the acquirer to assume corporate debt and other forms of acceptance of its assets ;
② buy M & A , that is based on the assessment of the net assets , purchased by the acquiring party down , and to assume its debts .
③ stake in M & A , that the owner of the target company 's net assets in corporate shares, corporate mergers and acquisitions to become a shareholder.
④ holding M & A , that a firm 's equity through the purchase of other companies , to holding achieve acquisitions.

( 3 ) asset restructuring of listed companies by means of implementation is divided into:
① market acquisitions : the acquirer in the secondary market acquisitions of listed companies tradable shares , access control t . Implementation of market acquisition is conditional share capital of a listed company intends to acquire all of the outstanding shares , or a majority of the outstanding shares . This is because the company's shares and shareholders of such scattered and mostly by minority shareholders , the acquisition directly in the secondary market can be relatively quickly raise stake to take control in a relatively short period of time , as long as the acquirer acquired on the secondary market 5% -30 % of the shares , will be able to achieve the purpose of holding . Market acquisitions drawback is , ① action will cause the acqui论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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