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论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2014-03-31编辑:cinq点击率:9058
论文字数:2500论文编号:org201403301556332670语种:英语 English地区:英国价格:免费论文
关键词:Management SystemCorporate GovernanceMarketing Strategies
摘要:该管理系统和每一个组织的治理是对于在商业世界激烈的竞争组织的力量和生存的维修责任。在治理该组织作为一个整体所施加的作用应始终以开明态度的变化的发生,以调整和应对正在发生在组织的内部和外部环境的巨大发展。
The Body Shop will be the model business entity that will be used in this research based on their history in corporate governance.
The Body Shop aims for sustainable growth as a broad market leader in cosmetics as well as for segment leadership. In both cases, the brands of The Body Shop will play a crucial part. The Body Shop is able to establish its broad leadership usually by merging with other strong cosmetics companies and their products, which are then combined into a new, larger company. Offering training to its employees, improving the company operations, and the introduction of new beauty products and technologies then reinforces the positions of the various products ofThe Body Shop. This practically results in economies of scale that is able to create a distribution network for both its local and international products. If a market is already in the control of other companies, The Body Shop devotes its attention towards the development of a premium segment with its various beauty products.
Any business organisation fundamentally exists because it has certain responsibilities to fulfil for the people in the community as well as the various entities comprising it. The organisation has its human entity ranging from the staff, to the managers, board of directors, stakeholders, suppliers and so forth. All these groups have their own set of functions that contribute to the determination of the business goals, the delivery mechanisms of goods and services, and the operational patterns within the organisation. Furthermore, business organisations are part of the larger society where the markets and consumers are targeted and derived. The complexity of the internal and external surroundings of the business necessitates crucial deliberations and decisions in order to ensure the effective and continuous affairs of the organisation. The overall management of the internal and external affairs of the organisation is what basically forms corporate governance.