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论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2014-08-08编辑:felicia点击率:8591
论文字数:3757论文编号:org201408072312038216语种:英语 English地区:澳大利亚价格:免费论文
关键词:澳大利亚麦当劳道德原则治理方法Ethics and GovernanceMcDonald’s in Australia
摘要:本文是一篇商业管理留学作业。据悉,伦理管理和治理是实现可持续发展和长期成功的关键因素,在全球化的市场中,对于一个公司的发展和壮大是极为重要的。伦理在管理中的应用可以有效提高服务质量,提高服务效率,客户可以根据自身条件选择合适的服务内容。本文简要叙述了澳大利亚麦当劳管理的道德规范应用。
In December of 1971, the first chain of McDonald’s was established at Yagoona, Sydney, Australia. In early time, the expansion of McDonald’s Australia was slow due to the inefficient chosen products aiming at opening up the Australian market such as fish and chips. After the mistake was aware of, McDonald’s changed the menu to beef burgers and fries. After the improvement, McDonald’s Australia expanded into other markets quickly, and then within 6 years, there were stores in Queensland, Victoria, South Australia and the ACT. In 1978, the first Australian Drive-Thru of McDonald’s opened in Warrawons, New South Wales. In order to improve the service of drivers, McDonald’s Australia added some US items to the menu like McNuggets and Happy Meals.
In 1986, the 9,000th McDonalds restaurant was founded in Sydney. In 1987, McDonald’s Australia decided to add breakfast to the menu, which increased the operating profits of the company. In 1993, in Melbourne, The world’s first McCafe started its business, and after ten years, the number of Mccafe reached one hundred in Australia (Australian Franchise News, 2011). McDonald’s Australia kept on its success. In 2004, it focused on customers’ health with the introduction of Deli Choices. During the year between 2005 and 2006, McDonald’s Australia still paid attention to the diversity on the menu and nutritional value of its products (Meezion, 2007).
McDonald’s owned 455 fast food branches and outlets with over 45 thousand staffs in Australia (Steele, 2009). According to the most recent data, about 701 McDonald’s restaurants are distributed around Australia. The employees in McDonald’s could choose a relax work mode like working as a temporary worker, an hourly worker or a regular worker.
3.0 Organizational Structure of McDonald’s in Australia
The following structural table shows the main part of the organizational structure of McDonald’s in Australia.
4.0 Directors’ Structure of McDonald’s in Australia
In regard to the board of director’s structure of McDonald’s Australia, it is composed of directors, who are mainly in charge of internal management and external decision-making. The following chart shows the structure of the directors of McDonald’s Australia.
The boards of directors are chosen by board of shareholders. One chairman and one vice president of board are elected in the board of directors. The chairman owns the three-year term of office. Once it is the expiration of the term of office, the director should be involved in another selection with other competitors. The remuneration of board of directors mainly depends on the operation profit of the company. Therefore, the本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。