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Aims and Objectives:

This Research and Analysis Project aims at examining both the business and financial performance of Google Inc. The project aims at recognizing the major business elements that are important to its performance.

This paper represents a detailed analysis of the business of Google Inc and its performance for a period of three years. The period under consideration is December 2009 to December 2011. For financial statements analysis ratio analysis has been used.

This report also investigates the Non-financial data. For Non financial data analyses, a Strategic planning tool known as SWOT analysis has been employed. SWOT analysis focuses on the strengths, Weaknesses, opportunities and threats of the company. Furthermore Porter Five forces analysis has been carried out. Similarly one of the objectives of this report is to evaluate whether the company has enough resources to meet its obligations and continue operating. In the end a conclusion is represented by keeping in view the analyses and different data in mind, So that this report is helpful for investors and they can make a good knowledgeable decision regarding investment in the company.

SWOT analysis:

For Non-Financial data analysis, A strategic planning tool known as SWOT has been employed. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. In the 1960 and 70’s Albert Humphrey has developed this tool (Eva Chen). Through SWOT analysis , users are able to analyze that in which way the company is moving , and What are the available opportunities that may be utilized in order to effectively and efficiently achieve the goal of the company.

SWOT analysis focuses on the internal as well as external attributes of the company. Strengths and weaknesses are the internal attributes. Strength helps the company in achieving its goal, whereas weaknesses are those internal attributes that are harmful to the organization in achieving its goal. Opportunities and threats are external factors. Opportunities are the factors which if utilized can be fruitful and helpful for the company in achieving the goal whereas threats are the external factors that are harmful in achieving the company’s objective.

Limitation of SWOT analysis:

SWOT analysis framework focuses on the four elements, namely strengths, weaknesses, opportunities and threats. However it does not provide any guidance to the manager that how they can find these four elements for their company. Strategic planners may not have the guidance to iden本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。